Software Engineer 6 - Ads Account Foundations

Netflix•Remote, OR

22d•$499,000 - $820,000

About The Position

Netflix launched a new ad-supported tier in November 2022 and is now in its third season of ads. This new tier offers members more choice, attracts new members at a lower price point, and creates a compelling path for advertisers to reach engaged audiences. The Ads Platform Engineering organization builds advertising systems and integrations that power ad delivery using Netflix's content delivery ecosystem. The Account Foundations team specifically owns the accounts domain for Netflix Ads, defining advertisers, their eligibility, and how they transact. Currently, account data is fragmented, hierarchies are incomplete, and manual processes are prevalent. This team's mission is to fix these foundational issues from the ground up to support business scaling. The team focuses on four key areas: Core Accounts (rebuilding the account data model to represent real-world advertiser and agency structures, enabling externalized APIs), Account Intelligence (building an enrichment layer to identify advertisers, their spending, and structure), Account Cohort and Verification Automation (automating manual processes for cohort assignment and identity verification), and Spend Attribution (building an automated attribution engine to map programmatic spend to corresponding advertisers and agencies). The work is foundational, high-leverage, and high-stakes, with architectural decisions impacting Netflix Ads for years to come.

Requirements

7+ years of experience building cloud-based applications with modern programming languages
4+ years of experience in the Ads domain on demand-side systems
Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.
Experience in building multi-tenant, API-first services, including REST/GraphQL best practices, versioning/backward-compatibility concerns, and spec-driven design patterns (OpenAPI, Avro, Protobuf).
Familiarity with API Gateway patterns around authentication, authorization, rate limiting, load shedding, and ingress control.
Familiarity with Object/Entity lifecycle management and data governance associated with it.
Operational excellence experience with customer-facing APIs, including SLO tracking, incident management, and observability tooling.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Excellent communication, negotiation, and relationship-building skills.

Nice To Haves

Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
Working knowledge of AI/ML/genAI techniques and an ability to apply them to the account management lifecycle or API reliability monitoring.
Early experience with customer-facing MCP concerns, such as defining tools contracts, security concerns (prompt injection, data exfiltration), and integration with other AI agents.
Experience working in the CTV space and knowledge of its unique constraints

Responsibilities

Rebuilding the account data model to represent advertiser and agency structures, including HoldCo hierarchies, brand relationships, and multi-tier agency structures with strong governance.
Enabling the creation of externalized APIs for advertisers and agencies to view and manage their accounts.
Building the enrichment layer to identify advertisers, their advertising budget, structure, and data accuracy.
Automating cohort assignment and identity verification processes.
Building an automated attribution engine to map programmatic spend from DSPs with corresponding advertisers, agencies, and ad accounts across supply channels.
Making architectural decisions that will be load-bearing for every team in Netflix Ads for years.
Working in a fast-paced, dynamic environment and managing multiple priorities effectively.