Social Strategist

The Gap • Folsom, CA

13h

About The Position

The Social Strategist plays a critical role in shaping and evolving the brand’s social presence across key platforms. Reporting to the Senior Manager, Social Strategy, this manager-level individual contributor role develops channel specific strategies and translates brand and marketing priorities into social-first plans that drive engagement and impact.

Requirements

• A strategic thinker with a strong understanding of social platforms and culture
• Able to translate data and insights into actionable recommendations
• A strong collaborator who influences without authority
• Organized, proactive, and comfortable managing multiple priorities
• Confident communicator with cross-functional partners

Responsibilities

• Develop platform-specific social strategies aligned to brand, marketing, and business priorities
• Translate campaign objectives and cultural insights into clear social content frameworks
• Partner with creative, content, influencer, PR, and paid media teams for integrated execution
• Provide guidance on content formats, publishing rhythms, and platform best practices
• Analyze performance, audience behavior, and trends to inform optimization
• Build and maintain test-and-learn agendas
• Present strategy and insights to cross-functional partners and leadership
• Stay current on social platforms, trends, and competitive landscape

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed