Social Media Strategist

NOVUS Media LLC•Berwyn, IL

16h•Hybrid

About The Position

We’re looking for a social media expert who understands how consumer behaviors evolve across platforms. This role bridges paid, organic, and influencer strategies, helping our clients maximize the impact of each channel. Sitting within the Investment team, this role brings a strategic perspective across the full social ecosystem, with a focus on translating trends into actionable client strategies.

Requirements

4-5 years of experience in social media strategy spanning paid, owned, and influencer.
Deep knowledge of major social platforms and how consumer behavior differs across them, including Meta, TikTok, Reddit, Pinterest, Snapchat, and X.
Strong understanding of LinkedIn as both a B2B and B2C platform, including organic engagement, paid formats, and thought leadership strategies.
Proven ability to develop compelling POVs on social trends, platform strategy, and creative direction.
Experience producing trend reports or newsletters for internal or external audiences.
Working knowledge of paid social products and optimization strategies.
Experience collaborating with influencer agencies or external partners.
Strong strategic thinking and communication skills.

Responsibilities

Develop and articulate strategic POVs for each social platform (e.g., TikTok, Meta, Reddit, Pinterest, Snapchat, LinkedIn), based on how consumers uniquely engage with each.
Integrate paid, organic, and influencer strategies into cohesive social plans that work together across the funnel.
Produce weekly social media trend updates, including platform deep dives and cultural trend analyses.
Shape influencer strategy, including platform-specific influencer approaches and briefing considerations.
Collaborate with external influencer agencies to align on strategy, talent selection, and campaign direction.
Activate on paid social tactics, formats, and best practices across platforms, turning strategy into highly effective campaigns.
Translate social insights into clear, actionable briefs for creative and influencer partners.