Social Media Strategist

QVC•West Chester, PA

1d•Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. The Social Media Strategist position is responsible for the development of the overall social strategy for specific platforms across QVC's social media presence. This role is critical to driving social engagement and commerce across dozens of QVC social media accounts. The team focuses on supporting monthly brand/digital priorities through the creation of engaging content, and by leveraging relevant, external social trends. They work closely with established, proven partners creating engagement and community across our social platforms. This role is hybrid and will require you to be onsite at our Office in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance in not available for this role. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

Requirements

BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest
An everyday social media user who always has their finger on the pulse of what's trending including pop culture, news, and advances in digital/social marketing

Nice To Haves

Experience with Meta Business Suite preferred
Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalate], etc.)
Experience with photography & photo editing software (Adobe Photoshop, etc.), videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred
Social content creator (on-camera and off) - a plus!

Responsibilities

Develop and implement the social media strategy in support of QVC's brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
Monitor brand, vendor, competitor, & influencer conversations utilizing QVC's social listening tools
Translate social listening insights into active community engagement, including thoughtful responses in comments, DMs, and across brand touchpoints
Identify and act on cultural moments, trends, and emerging social behaviors (e.g., trending audio, formats, and conversations) to inform timely, relevant content opportunities
Develop engaging, on-trend & consistent campaigns to align with QVC's priorities & promotions
Responsible for daily posting and creation of content across QVC's social platforms
Maintain social media/editorial content calendar
Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
Provide direction and feedback on our static image and video content strategy
Analyze daily, weekly & monthly reporting to inform strategy across all social platforms
Actively monitor social pages for content & community building opportunities