Social Media Strategist

Carle Health•Champaign, IL

11d•Hybrid

About The Position

This is a position within the Carle Health Digital Marketing Department. The Social Media Strategist develops and executes Carle Health and its subsidiaries organic social strategy, paid social media, and content calendars across all owned channels to grow audience engagement and brand visibility. This position develops comprehensive strategies that incorporate competitor research, platform analysis, messaging, and audience segmentation. The specialist tracks and analyzes key performance metrics including traffic, engagement, and ROI to optimize effectiveness and drive business results. This position will also oversee and manage reputation management and support our customer response approach for Google, Linked In, Meta, Yelp etc. At Carle Health, they are committed to fostering a workplace where every team member feels valued, respected and empowered, where passion and purpose come together to positively impact the lives of their patients and their communities. Carle Health has nearly 17,000 team members and providers supporting patient care across central and southeastern Illinois, including eight award-winning hospitals and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. They are developing the next generation of providers and healthcare professionals through Carle Illinois College of Medicine and Methodist College. Several of their hospitals hold Magnet® designations for nursing care. They offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers.

Requirements

Certifications:
Education: Bachelor's Degree: Related Field
Work Experience: Related field

Responsibilities

Develop and execute social media strategy; develop content and calendar for social media platforms including written, video, graphic design and imagery optimized for socials
Plan, create and post organic and paid social media content for all Carle Health properties.
Use editing software to adjust creative elements to best support social media outcomes.
Oversee Reputation Management with monitoring audience responses to social media posts, Google review, Yelp and linked in and messaging as appropriate in a timely manner.
Integrates social SEO strategies to optimize discoverability and audience reach through keyword research.
Utilizes AI-assisted tools for content ideation, audience insights, and workflow optimization while preserving human-led creativity and brand authenticity.
Builds and manages a content calendar aligned to marketing campaigns, provider onboarding, service line launches and larger system strategic priorities.
Upholds social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues.
Ability to track and analyze KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements to maximize Carle Health objectives.
Owns UTM tracking to measure campaign performance, referral traffic, and content effectiveness.
Partners with Marketing, Communications, Paid Media and Creative teams to assist with content concepting and creation and Support the development of campaigns and events to drive increased awareness, engagement and ongoing audience growth.
Provide strategic counsel, solutions and planning while executing social media recommendations and campaigns.
Understand and act as the social voice of system properties and escalate opportunities for engagement, crisis management and customer service to the appropriate resources.
Create and optimize social media targeting with an understanding of trends, regulations and individual social platforms.
Use native platforms and management tools to schedule content while tracking and reporting metrics on engagement across all platforms to provide vital insights to better support marketing and communications outcomes.
Ensure materials produced by the health system adhere to legal and compliance mandates for ADA, CMS and other laws.
Coordination with internal stakeholders to lead and support a wide range of efforts to success.
Ability to multitask several campaigns and projects simultaneously.
Collaborative spirit and nimble mindset in supporting special projects as assigned.
Expert understanding of system management tools used to schedule, track and deploy messaging.
Staying up-to-date with the latest social media trends and digital technologies.