Social Producer

Rocket Money•Washington, DC

5d•Onsite

About The Position

Rocket Money is looking for a Social Producer to join their Creative team. This role requires someone who is passionate about social media, brings innovative ideas, and can create content that captures attention and drives performance. The Social Producer will be part of the video team, creating social-first content for various platforms to reach new audiences and innovate within the fintech industry. This is a full-time, mid-level position within the Marketing department's Creative team.

Requirements

You are an avid, active user of social media - TikTok, Instagram, YouTube, and whatever's next. You don't just consume it and use it, you study it
You have a genuine instinct for what makes content perform and can articulate why something will or won't work
3-5 years of experience producing video content, with a strong portfolio of social-first work
Deep understanding of platform differences - what works on TikTok is not what works on YouTube and you know exactly why
Comfortable on a production set and across all stages of production from pre to post
Proficient in Premiere Pro and comfortable with mobile-first editing tools
Strong storytelling instincts with the ability to craft content that entertains, educates, and converts
A self-starter who moves fast, takes initiative, and is always looking for the next angle
Collaborative and communicative - you share ideas generously and give and receive feedback well

Nice To Haves

Familiarity with direct response principles and how creative decisions impact conversion
After Effects experience
Experience growing or managing a brand's organic social presence

Responsibilities

Own social content production end-to-end - from concept through delivery, producing direct response video content built specifically for TikTok, Meta, YouTube, and other emerging platforms
Bring a relentless stream of fresh ideas - you're always watching what's trending, what's converting, and what nobody has tried yet
Produce platform-native content that feels native to each channel - not repurposed ads, but content built from the ground up for how people actually consume social
Collaborate with the creative team on ideation, storyboarding, and concept development - you have a strong point of view and you share it
Iterate fast based on performance data - you believe data informs creativity, not limits it, and you're always looking at what's working and optimizing
Shoot, direct, and produce - you're comfortable on set and behind the camera, and can take a concept from brief to final asset
Identify new content formats and trends before they peak and bring them to the team with a concrete point of view on how to use them
Manage multiple projects simultaneously with strong turnaround times and a sharp eye for detail
Help expand Rocket Money's reach to new audiences and demographics through smart, culturally relevant content