Social Content Producer

Blueprint • Los Angeles, CA

2d • Onsite

About The Position

Blueprint is seeking a scrappy, sharp, always-on content creator to join their team and help capture Bryan Johnson's world in real time. This role is built for someone who lives and breathes social and instinctively knows what to shoot, how to sequence it, and how to make it land on platform. You'll be on the ground at events, appearances, and day-in-the-life moments, owning Instagram Stories and TikTok from capture to publish, while also supporting broader content production on quieter days. Assets captured in the field may be used and repurposed across formats and platforms (Reels, feed, and beyond) with publishing decisions made by the broader team. This role requires genuine flexibility — nights, weekends, and last-minute travel are part of the job. If you're fluent in trends, fast on your feet, a natural at drawing out great moments from talent, and thrive in close proximity to a high-profile personal brand, this is your role.

Requirements

• Exceptional iPhone videography and photography — knows how to make a phone shot look intentional
• Fully available and on-call: able to work weekends, evenings, and travel on short notice based on Talent's schedule
• Strong storytelling instinct: understands narrative sequencing and can structure a moment into a compelling story arc
• Solid, fast copywriter — writes punchy captions, story text, and overlays that feel on-brand without heavy direction
• Comfortable directing talent on the fly: can prompt, coach, and pull usable content out of a subject without slowing down the moment
• Proficient in CapCut or Splice; Adobe Premiere proficiency encouraged

Nice To Haves

• Has a portfolio of BTS or event content shot for a personal brand, public figure, or creator
• Experience developing Instagram Story strategy with a focus on community building, engagement, and audience growth
• Familiarity with the longevity, biohacking, or high-performance wellness space
• Experience supporting a personal brand at the individual level rather than just a brand or agency
• Deep familiarity with Instagram and TikTok format trends — knows what's working before it peaks
• Basic understanding of cross-platform content strategy across Instagram, X, and YouTube Shorts

Responsibilities

• Attend events, appearances, and day-in-the-life moments with Talent to capture real-time field content (photo, video, and BTS footage) often on short notice and including weekends
• Shoot, sequence, and publish Instagram and TikTok Stories on-site, including shot selection, pacing, text overlays, and trend-reactive formats
• Direct Talent in the moment — prompt him with questions to capture responses, feed him context or talking points so he can narrate what's happening, and help engineer intentional, docu-style assets in real time
• Own IG/TikTok Story strategy beyond day-of execution — develop frameworks for community interaction, engagement mechanics (polls, Q&As, countdowns), and narrative arcs that deepen Bryan's relationship with his audience over time
• On quieter days, repurpose field-captured assets across platforms (Reels, YouTube Shorts, X) and maintain the team's content bank — organizing, labeling, and archiving footage so it's easy to search and pull from
• Build Canva assets including X/Twitter cross-posts and templated story frames

Benefits

• Salary Range: $85-110k
• equity
• benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed