Social Media Strategist - Digital Reputation

Sentry Insurance Agency • Stevens Point, WI

6d • Hybrid

About The Position

Join Sentry’s team as a Social Media Strategist – Digital Reputation! This role involves continuously tracking brand mentions, sentiment, and conversations across various online platforms. You will collaborate with departments outside of marketing to escalate and resolve digital concerns, and utilize social listening and reputation tools to detect emerging risks and opportunities. The position also includes analyzing the digital footprint by auditing search engine results to identify negative or irrelevant content, benchmarking competitor reputation performance, and creating dashboards and reports on digital reputation KPIs. You will also assist with the development of social media strategies related to digital reputation and evaluate current social media tools and technologies to recommend improvements.

Requirements

• Bachelors Degree or equivalent work experience.
• Minimum of 3 years related work experience.
• Ability to understand how to translate business objectives into social media strategies.
• Hands on experience with Facebook, Instagram, LinkedIn, X, Reddit, TikTok, etc.
• Strong attention to detail, with an eye for timelines and deadlines.
• Self-starter with an ability to multi-task.
• Experience with social listening including building reports, responding to comments, questions and sharing community dialogue.
• Proven experience in optimizing social media experiences.
• Experience in working in both B2B and B2C environments.
• Must possess a data-driven mindset.

Responsibilities

• Continuously track brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search results.
• Collaborate with departments outside marketing to escalate and resolve digital concerns.
• Use social listening and reputation tools to detect emerging risks and opportunities.
• Analyze digital footprint by auditing search engine results to identify negative or irrelevant content to suppress or address.
• Benchmark competitor reputation performance and strategies sharing insights with SEO, PR, and Digital Content partners.
• Create dashboards and recurring reports on digital reputation KPIs (sentiment, review trends, search visibility, threat indicators).
• Assist with the development and enhancements of social media strategies as it relates to digital reputation.
• Evaluate current use of social media tools and technologies to recommend changes to increase efficiency.

Benefits

• Scheduled Hybrid work model
• In-office workspace and materials for home office
• Meal Subsidy
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting
• Sentry University (SentryU)
• Tuition Reimbursement program
• Generous Paid-Time Off plan
• Volunteer-Time off
• Group Medical, Dental, Vision, Life insurance
• Parental leave
• Health and Wellness benefits
• Well-being and Employee Assistance programs
• Sentry Foundation gift matching program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree