Social Media Specialist - Euro Division

Holley Performance • Opelika, AL

2d • Onsite

About The Position

The Social Media Specialist supports our Euro marketing team by coordinating, executing, and reporting on social media campaigns including, but not limited to: YouTube, Facebook, Instagram, TikTok, and other Social Media platforms. This individual should be keen on the development and execution of social media marketing strategies and creative campaigns related to performance and motorsport products.

Requirements

• 2-3 years of experience in social media account management
• Experience with and knowledge of automotive products. (with focus on EFI, Ignition, and data acquisition)
• Experience with Facebook, Instagram, YouTube, X, TikTok and other Social Media platforms.
• Bachelor's degree in marketing, communications, or similar work experience preferred.
• Experience with the following software: Photoshop, Premiere Pro, Excel, Microsoft Word, and PowerPoint.
• Excellent organization and time management skills.
• Strong written and verbal communication skills.
• Ability to communicate complex ideas and processes in a simplified manner.
• A good display of photography and videography skills utilizing a cell phone or DSLR camera.
• Experience working cross-functionally to integrate partnerships into broader marketing initiatives

Nice To Haves

• Experience within automotive, motorsport, or enthusiast-driven categories
• Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
• Experience operating within a multi-brand or division-based organization
• Familiarity with digital asset management (DAM) systems and content workflows
• Advanced understanding of social media platforms and the active use of them.
• Resourceful and able to troubleshoot issues.

Responsibilities

• Curating and managing digital marketing campaigns: Support the execution and day-to-day management of digital marketing campaigns across social media platforms including Facebook, Instagram, TikTok, and other relevant channels, ensuring campaigns are launched accurately and on schedule.
• Track, analyze, and report on campaign performance using platform analytics, identifying trends and making data-driven recommendations to improve engagement, efficiency, and overall results.
• Assist in testing new platform features, formats, and targeting strategies, documenting results and sharing insights to support ongoing campaign optimization.
• Prepare and share regular performance updates and insights with marketing leadership, contributing to a clear understanding of campaign effectiveness and opportunities for improvement.
• Execute digital marketing plans for new product launches, supporting initiatives across all stages of the marketing funnel (awareness, consideration, and conversion) to drive customer engagement and sales.
• Managing Inboxes and Community Engagement: Manage brand inboxes and community engagement across social media platforms, automotive forums, Facebook Groups, Reddit, and other enthusiast communities, ensuring timely, accurate, and brand-aligned communication.
• Respond to comments, direct messages, mentions, and technical questions with a helpful, knowledgeable, and approachable tone, providing accurate product guidance, basic troubleshooting support, and escalating complex or technical issues to appropriate internal teams.
• Actively participate in automotive enthusiast communities by engaging in conversations around builds, racing, upgrades, and industry trends, helping position the brand as a trusted and authentic voice within the space.
• Monitor community discussions to identify emerging trends, product feedback, and customer sentiment, sharing actionable insights with marketing, product, and customer support teams to improve offerings and messaging.
• Foster strong relationships with enthusiasts, builders, and influencers (via our Sponsor / Influencer Management Staff) by recognizing user-generated content, encouraging community participation, and supporting a positive brand presence across both owned and third-party platforms.
• Ensure all community interactions reflect brand voice and values while maintaining credibility and authenticity within highly technical and passion-driven automotive audiences.
• Activation & Go-To-Market Integration: Collaborate with go-to-market, content, influencer, and paid media teams to integrate assets into social campaigns and product launches, ensuring consistent messaging and coordinated rollout across platforms.
• Publish and manage Go-To-Market related content across owned social channels, optimizing posts for each platform (Facebook, Instagram, TikTok, etc.) to drive engagement and visibility.
• Monitor social performance of sponsorship activations and campaigns, providing insights and recommendations to improve reach, engagement, and overall effectiveness.
• Brand Representation & Industry Engagement: Represent Holley Performance Brands at sponsored events, races, and activations, ensuring a consistent and compelling brand presence
• Build relationships across the automotive performance ecosystem, staying closely connected to industry trends and emerging opportunities

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree