Social Media Specialist

Vistage Worldwide•San Diego, CA

4h•Hybrid

About The Position

We’re looking for a talented digital marketing specialist to lead and grow Vistage’s social media presence. This role owns all owned media channels—LinkedIn, Facebook, X (Twitter), Instagram, YouTube, and our blog—and is responsible for creating and executing a cohesive content strategy that drives awareness, engagement, and organic traffic. The ideal candidate has proven experience in social media, SEO, and content marketing. You’ll develop and distribute compelling content, manage posts, engage with audiences, and support our reputation and messaging across platforms. You’ll also collaborate with cross-functional teams to align messaging and support brand goals. This role will play a key part in launching an influencer and ambassador strategy, as well as contributing to blog and YouTube content planning. Experience with WordPress and blog publishing is a plus. Excellent communication skills, creativity, and a strategic mindset are essential. You’ll help shape Vistage’s voice, grow our community, and support content initiatives across the full funnel.

Requirements

A proven track record of experience in managing company social media accounts
Experience in with blog content, whitepapers and WordPress
Excellent use of design tools such as Canva or Photoshop
Impeccable copywriting skills and an eye for detail
Hands-on experience in content management
Ability to deliver creative content (text, image and video)
Knowledge of SEO, keyword research, SEMrush, Sprout Social and Meet Edgar
Understanding of online marketing channels and a full-funnel marketing strategy
Familiarity with web design & UX conversion
Excellent communication skills
Analytical and multitasking skills
Budget management and experience with “boosted” content preferred

Nice To Haves

Experience with WordPress and blog publishing is a plus.

Responsibilities

Create, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Implement social media strategy and content strategy to align with business goals
Set specific monthly and yearly objectives and report on ROI
Collaborate with cross-departmental teams (marketing, design, sales, brand, customer service) to ensure brand consistency
Create and implement an influencer outreach program
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
Oversee social media accounts’ design and positioning (e.g. Facebook timeline cover, profile pictures, and blog layout)
Implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools, and applications
Community Management – manage our online community reputation through engagement and optimization
Assist the digital marketing department with projects and initiatives as needed
Contribute to organic growth strategy including helping with SEO-related activities
Assist in planning new organic blog and video content
Help manage YouTube content and video strategy
Other duties as assigned