Social Media Specialist

BDO • Toronto, ON

7d • Hybrid

About The Position

BDO is seeking a Social Media Specialist to join its Social Media team, focusing on driving earned social media programs and supporting the firm’s strategy. This role involves the development and execution of social media campaigns to enhance awareness, engagement, and connection with key audiences. The Specialist will be responsible for content planning, creation, scheduling, publishing, measurement, and community management, working closely with the Social Media Manager and creative teams to ensure a consistent, data-driven, and brand-aligned social presence. The ideal candidate is a social-savvy and creative individual with strong attention to detail and excellent collaboration skills, capable of producing engaging content. Based in the Greater Toronto Area (GTA), the role requires collaboration with stakeholders across Canada to amplify BDO’s brand and nurture its reputation among internal and external audiences. This is for an existing vacancy.

Requirements

• Creative, social-first thinker with the ability to identify emerging trends and translate them into brand-appropriate content for a corporate audience.
• 3-5 years of professional social media experience or equivalent related experience.
• Post-secondary education in communications, media, public relations, journalism, marketing, business, or a related field.
• A portfolio showcasing social media and/or video work (e.g. short-form videos, reels and campaigns), demonstrating end-to-end video production capabilities from concept to execution.
• Strong writing skills and editorial judgement, with the ability to adapt tone and messaging across different audiences.
• Proactive, detail-oriented, and takes initiative while working effectively both independently and as part of a team.
• Solid organizational, coordination, and problem-solving skills.
• Ability to support and manage multiple projects and priorities in a fast-paced, quality-driven environment.
• Data-driven and can translate performance metrics into visually compelling presentations and insights to inform strategy and demonstrate impact.
• Excellent interpersonal skills and collaborate positively and professionally with peers, leaders, and teams.
• Tech-savvy, and an enthusiastic user and champion of current and new technology solutions and platforms that enhance efficiency.
• Highly proficient in Sprout, Adobe Creative Suite (Premiere Pro and After Effects), Microsoft Solutions (SharePoint, Word, PowerPoint, Excel) and internal communications platforms.

Responsibilities

• Support the execution of BDO’s social media content calendar across platforms (LinkedIn, Instagram, Facebook, YouTube).
• Work closely with Manager, Social Media to develop social campaigns by providing input on post formats, storytelling angles, and visual direction to enhance engagement.
• Collaborate with various teams and stakeholders to source content to support social campaign content.
• Create and produce social content using Adobe Creative Suite (Premiere Pro and After Effects), including post copy and video reels by using trend-driven editing styles to optimize engagement.
• Ensure all content follows brand guidelines, uses approved visuals, and meets technical specifications (e.g., image ratios, video formats, captions).
• Schedule, publish, and monitor posts using the firm’s social media management tools.
• Monitor channels and flag engagement opportunities.
• Draft and publish responses to comments or messages in alignment with brand tone and protocol.
• Support coordination of collaboration posts, partner tagging, and employee advocacy efforts.
• Track post performance and engagement metrics across channels.
• Prepare regular performance summaries to inform future content and campaigns.
• Ensure data accuracy when collecting analytics from reporting tools.
• Stay current on platform updates, emerging trends, and social media best practices and share observations and recommendations that can enhance BDO’s content performance.
• Support implementation of new tools, features, and creative formats under the guidance of the Manager, Social Media.

Benefits

• Award-winning environment that fosters a people-first culture with a high priority on personal and professional growth.
• Extensive opportunities for learning and development.
• Support for achievement of personal goals outside of the office and making an impact on your community.
• Active involvement in communities by supporting local charity initiatives.
• Support staff with local and national events where you will be given the opportunity to contribute to your community.
• Competitive total cash compensation that recognizes and rewards your contribution.
• Flexible benefits from day one.
• Market leading personal time off policy.
• Reimbursement for wellness initiatives that fit your lifestyle.
• Workplace culture of respect, inclusion, and diversity.
• Flexible work model (blended approach: office, client site, virtually).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees