Social Media Specialist

Propelled Brands Franchising, LLC • Carrollton, TX

8d • Onsite

About The Position

This role is for a Social Media Specialist at Propelled Brands. The ideal candidate will be successful in this role if they possess a strong understanding of social media platforms and trends, excellent communication skills, and a creative approach to content creation. This is a full-time position located at Propelled Brands.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, TikTok, and other social media best practices.
• Understanding of social media KPIs.
• Familiarity with web design and publishing.
• Excellent writing, editing, and communication skills.
• Strong organizational and time management skills.
• Creative thinking and problem-solving abilities.

Nice To Haves

• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Basic graphic design and video editing skills.
• Experience in the franchise or multi-brand industry.

Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Engage with followers, respond to comments and messages in a timely and professional manner.
• Analyze social media data and provide regular reports on key metrics and campaign performance.
• Collaborate with marketing and other teams to ensure brand consistency.
• Stay up-to-date with the latest social media best practices and technologies.

Benefits

• Employer sponsored medical and dental plans
• Voluntary benefits such as vision, critical illness, accident, and pet insurance
• 100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance
• Retirement Savings employer match up to 3% and 100% vested
• Generous paid time off policies
• Paid Parental Leave for mothers and fathers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed