Social Media Specialist
About The Position
Reporting directly to the Digital Marketing Manager, this position is responsible for the vision, user journey and supporting social media platform roadmap to support campaign plans that drive engagement, e-commerce, lead generation and loyalty conversions. Organize insights and input to make social media recommendations that align with the content framework themes. Collaborate with internal stakeholders, content developers and external resources to create and gain approval for creative assets needed to support shareable organic social experiences. The ideal candidate is detail-oriented with strong collaboration skills and can work independently to curate content, generate ideas, and meet deadlines. Experience with social media scheduling software, social media marketing using LinkedIn, social media monitoring tools, and Google Analytics a plus.
Requirements
- A bachelor’s degree in marketing, business, journalism or a related discipline
- A minimum of one year of experience in social media marketing
- A minimum of one year of Canva experience
- Or an equivalent combination.
- Must be able to comply with attendance and timeliness policies.
- Must be able to travel up to 5%.
Nice To Haves
- Experience with social media scheduling software
- social media marketing using LinkedIn
- social media monitoring tools
- Google Analytics
Responsibilities
- Delivers an efficient and unified, omnichannel brand identity experience.
- Manages social media engagement and curate original content for ASQ brand channels on Facebook, LinkedIn, and Instagram.
- Manages delivery of organic social media plans to achieve Key Performance Indicators (KPIs) for society and Business Unit goals.
- Leads the planning of social media recommendations, KPIs, resourcing, budget allocations, and optimizations.
- Owns social media planning, writing, design, scheduling, and deployment.
- Creates and manages editorial calendar to track weekly social media postings.
- Optimizes content for search engine findability.
- Tabulates and analyzes data from social and digital media platforms such as LinkedIn.
- Collaborates with subject matter experts (SMEs) for story posting and development.
- Meets timing, investment, and goal expectations while reporting performance and optimizations.
- Adheres to ASQ Competencies: Trust, Accountability, Collaboration, and Transparency.
- Performs all other duties as assigned.
Benefits
- Competitive base pay
- Comprehensive benefits
- Opportunities for learning and growth
- Programs to help you plan for the future
- Perks that inspire your downtime
- Benefits of ASQ membership
- ASQ-sponsored training
- Opportunities to achieve professional designations and certifications
- Performance management and coaching
- Tuition reimbursement
- Medical insurance
- Dental insurance
- Vision insurance
- Health savings accounts
- Flexible spending accounts
- Access to Avenue MKE Fitness Center and Pickleball Courts
- Opportunity for annual merit increases
- Retirement savings program
- Disability income plan
- Life insurance, Accident, & Critical Illness insurance
- Healthy work/life balance
- One-week winter break every December, in addition to paid time off and other paid holidays
- Regular coffee socials, peer to peer recognition
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
