Social Media Specialist

Logitech•San Jose, ON

1d•$56,000 - $112,000•Hybrid

About The Position

Logitech is seeking a creative, strategic, and data-driven Social Media Specialist to lead our Logitech for Business (L4B) presence across LinkedIn, YouTube and Reddit with both, organic and paid. You'll develop social strategies, create compelling content, manage paid campaigns, engage our community, and analyze performance to drive engagement, demand generation, and growth. Reporting to the Head of Communications for Logitech for Business, you'll collaborate closely with marketing and demand generation teams to showcase our L4B solutions through innovative organic content and strategic paid amplification. This role requires proven B2B social media experience with expertise in both organic strategy and paid campaign management, plus a track record of strong analytics, setting measurable goals and optimizing performance across digital platforms.

Requirements

Proven experience managing B2B social media accounts with demonstrated success in both organic content strategy and paid social campaign management
Proven track record running LinkedIn paid campaigns, managing budgets, and optimizing for lead generation and conversion metrics
Proficiency in video creation, editing, and graphic design; ability to create assets optimized for paid advertising
Deep understanding of YouTube Studio, LinkedIn Campaign Manager, LinkedIn algorithm/best practices, and paid social advertising principles
Strong, creative copywriting skills with ability to adapt voice and tone for IT decision-makers in the B2B space; experience writing compelling ad copy
Comfortable working with social analytics platforms and paid campaign dashboards; ability to derive insights and optimize based on data
Ability to manage multiple deadlines, maintain content calendars, and coordinate across organic and paid initiatives simultaneously
Experience managing paid social budgets and demonstrating ROI

Nice To Haves

BA/BS preferred, but not required with equivalent professional experience.

Responsibilities

Develop and execute a comprehensive social media strategy spanning organic and paid channels, with primary focus on LinkedIn and YouTube
Own the social media content calendar, ensuring consistent posting cadence aligned with business objectives and campaign timelines
Partner closely with the Demand Generation team to develop integrated paid social strategies, including boosted posts, sponsored content, and lead generation campaigns on LinkedIn
Design content with dual-purpose utility for both organic reach and paid amplification
Set measurable KPIs for organic growth, paid campaign performance, and overall ROI
Create visually compelling assets using tools like Canva, Adobe Express, or Photoshop
Edit short-form video content optimized for LinkedIn feed and YouTube Shorts
Repurpose long-form content into social-first assets for both organic and paid distribution
Adapt creative assets specifically for paid social formats and specifications
Stay current on trending topics, algorithm changes, and platform best practices to inform content strategy
Own and optimize end-to-end YouTube process
Monitor and respond to comments to foster community engagement and brand loyalty
Manage LinkedIn Company Page optimization, including showcase pages and employee advocacy programs
Manage agency relationship
Plan, execute, and optimize paid LinkedIn campaigns
Manage paid social budgets, bid strategies, and audience targeting to maximize cost-efficiency and conversion rates
A/B test ad creative, copy, and targeting parameters to continuously improve campaign performance
Compile comprehensive monthly and quarterly reports tracking organic metrics (views, watch time, engagement rate, follower growth) and paid performance (CTR, CPC, conversions, leads)
Interpret data insights and translate them into actionable recommendations for content optimization and paid campaign adjustments
Present performance analysis to stakeholders with clear recommendations for strategy refinement
Track competitive benchmarks and industry trends to identify growth opportunities
Monitor campaign performance daily and make real-time optimizations to improve CTRs