Social Media Specialist

Lucky Goat Coffee•Tallahassee, FL

1d•$40,000 - $45,000

About The Position

We are seeking a creative, organized, and trend-savvy Social Media Content Creator to join our Marketing Team. This role will be responsible for developing engaging digital content that supports both our corporate cafés and franchise locations. The ideal candidate is passionate about storytelling, understands social media trends, and can create high-quality content that strengthens brand awareness, drives guest engagement, and supports café-level promotions. This position will work closely with the Branding and Operations teams to ensure content aligns with company initiatives while also supporting the unique needs of franchise partners.

Requirements

1–3 years of experience in social media content creation, digital marketing, or related creative roles
Strong photography and videography skills
Experience editing content using tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms
Knowledge of current social media trends and platform best practices
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Willingness to travel locally and occasionally to franchise locations for content capture

Nice To Haves

Experience in hospitality, food & beverage, retail, or franchise systems is preferred
Passion for coffee, community, and brand storytelling is a plus
Short-form video editing
Content planning and campaign development
Basic graphic design
Social media analytics and reporting
Creative direction and visual storytelling

Responsibilities

Create photo, video, and graphic content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms
Capture in-café content at both corporate and franchise locations
Develop and maintain a content calendar aligned with marketing campaigns, product launches, seasonal promotions, and company initiatives
Edit short-form video content including reels, stories, and promotional clips
Write engaging captions and social copy that reflect brand voice and drive engagement
Collaborate with franchisees to gather local content opportunities and support local marketing efforts
Monitor social media trends, audio, and platform updates to keep content fresh and relevant
Assist with influencer collaborations, community engagement, and social campaigns
Coordinate with the Branding Team on campaign execution and brand consistency
Organize and maintain digital content libraries and creative assets
Track social media performance metrics and provide recommendations for optimization.
Manage day-to-day activity across all company social media accounts
Schedule and publish content using social media management platforms
Monitor comments, direct messages, reviews, and guest interactions in a timely and professional manner.
Engage with online communities and help foster brand loyalty