Social Media Specialist- FWRD and Owned Brands

EMINENT, INC.•Cerritos, CA

2d•$70,000 - $75,000•Onsite

About The Position

REVOLVE is a next-generation fashion retailer for Millennial and Generation Z consumers. The Owned Brand division is an industry-leading fashion design and production house based in Los Angeles. This role will report into the Senior Manager, Social Media Strategy and will manage all social channels for FWRD, with primary focus on Instagram, Instagram Stories and TikTok, as well as select Owned Brand social channels. The role will focus on strengthening brand presence and driving strategies to grow the audience, increase engagement and overall content performance. This role will work closely with relevant cross-functional teams to create and execute social strategies that support key brand initiatives.

Requirements

Expertise in Instagram and TikTok, a must
Passion for fashion, beauty and pop culture
Strong knowledge of trends within the fashion and luxury space
Excellent copywriting skills
Extremely organized, detail-oriented self-starter that thrives in a fast-paced environment
Strong collaborator, communicator and team-player
Possess an eye for aesthetic curation and cohesive visual and written storytelling
Knowledgeable in a variety of photo / video editing apps for the creation of social assets
Experience in social content creation (photo, video)
Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans
Facility with social listening and analytics tools
Strong knowledge of influencers in the luxury space
Flexible with a positive attitude and willingness to learn
2-3 years of social media experience
Expertise in Instagram and TikTok; Strong knowledge of YouTube
Strong knowledge of the influencers and brands that are carried on FWRD and REVOLVE
Experience with paid social campaigns

Nice To Haves

Proficiency in project management and social tools a plus (Airtable, Dash Hudson, Asana, etc.)
Bachelor's degree a plus

Responsibilities

Work closely with the Senior Manager, Social Media Strategy as well as the Owned Brand and FWRD cross-functional teams to establish an annual social calendar that includes all of key commerce initiatives, brand initiatives and events
Develop detailed social media campaigns supporting key brand initiatives and launches across FWRD and select Owned Brands
Establish evergreen messaging and creative strategy for Instagram and TikTok
Ensure creative, messaging and brand voice is consistent across channels and aligned to each channels’ evolving brand identity
Write compelling, on-brand copy that fits the specific goals of each initiative and suit the nuances of each channel
Manage the day-to-day posting and performance monitoring to ensure creative quality and cohesion
Work closely with Influencer Relations team to develop and continuously evolve a program of influencers and brand ambassadors that support select channels
Work closely with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent social integration and support for events and marketing campaigns
Develop / Execute / Iterate audience growth strategies for FWRD and select Owned Brand channels
Participate in creative brainstorms / ideation sessions with larger Content Team to keep creative / content capture fresh and ever-elevating
Work closely with Senior Manager, Social Media Strategy and Analytics Team to assess content / strategy performance and provide iterations, bi-weekly and monthly (Bi-Weekly Team Meeting and Monthly Content Recaps)
Quarterly competitive research to identify new opportunities
Shoot content for social; as needed