Social Media Specialist

Ridepanda Careers•San Francisco, CA

11d•Remote

About The Position

We're seeking a creative Social Media Specialist to join our growing Marketing team. Reporting to the Head of Marketing, this role will be responsible for executing our social media strategy across all platforms to increase brand awareness, engagement, and drive subscriber growth. You'll need a strong background in content creation, including video, images, and written content, with essential social media management skills. The ideal candidate will be passionate about sustainable transportation and skilled at creating compelling content that resonates with both B2B and B2C audiences.

Requirements

Bachelor's degree or higher in Marketing, Communications, Digital Media, or related field
1- 3+ years of professional social media management experience with a proven track record of growing engagement and followers
Strong portfolio demonstrating expertise in content creation across multiple formats (video, images, written content)
Proficiency with social media management tools (such as Hootsuite, Buffer, Sprout Social, etc.)
Excellent copywriting and editing skills with attention to detail
Experience with social media analytics and ability to translate data into actionable insights
Knowledge of current social media trends, platform algorithms, and best practices
Ability to work independently and manage multiple projects simultaneously in a fast-paced environment
Strong communication skills and ability to collaborate effectively with cross-functional teams

Nice To Haves

Graphic design skills are a plus (experience with Adobe Creative Suite, Canva, or similar tools)
Experience with video production and editing is highly desirable
Passion for sustainable transportation and urban mobility is preferred

Responsibilities

Implement a comprehensive social media strategy aligned with our brand voice and business objectives
Create, curate, and manage all published content (images, video, written) across social platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging channels
Plan and execute social media campaigns that drive brand awareness, engagement, and conversion
Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed to optimize results
Engage with our online community, responding to comments and messages in a timely and brand-appropriate manner
Collaborate with cross-functional teams including Marketing, Sales, and Product to ensure brand consistency and support business objectives
Develop and maintain a social media content calendar to ensure consistent and strategic posting
Leverage influencer partnerships to expand our reach