Social Media Specialist

University Partners • Charlottesville, VA

9d

About The Position

The Social Media Specialist works closely with the corporate marketing team and onsite property teams to support, guide, and elevate social media content across multiple communities. The role is suited to a college student who understands social media culture, trends, and content creation and enjoys helping others improve their online presence. The company is a student housing provider focused on vibrant, community-driven living experiences for college students, with a goal of bringing its properties, events, and resident life to life across social platforms.

Requirements

• Currently enrolled college student; marketing, communications, media, or a related field is preferred but not required.
• Experience managing personal or business social media accounts with a following, or creating content such as Reels, TikToks, and Stories.
• Strong understanding of social media trends, tone, and platform best practices.
• Comfortable giving constructive feedback and working with multiple teams.
• Creative, organized, and detail-oriented.
• Strong communication skills and a collaborative mindset.

Nice To Haves

• Experience with Canva, Adobe tools, or video editing apps.
• Previous internship or campus organization involvement related to marketing or social media.
• Familiarity with analytics or social media insights.

Responsibilities

• Collaborate with onsite teams to review and provide feedback on their social media accounts.
• Guide onsite teams on best practices for content, engagement, and brand consistency.
• Assist with content planning, ideation, and execution for platforms such as Instagram and TikTok.
• Identify trends, sounds, and content styles relevant to college students and student housing.
• Create original content or templates that onsite teams can easily replicate.
• Support campaign launches, events, and promotions through social media.
• Monitor performance and engagement, and share insights or recommendations for improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed