Social Media Specialist

Nevada System of Higher Education • Elko, NV

1d • Hybrid

About The Position

Great Basin College is seeking a Social Media Specialist to support student-centered marketing efforts through strategic social media management, content creation, and digital engagement. This position plays a key role in strengthening brand awareness, supporting enrollment initiatives, and promoting programs and events across GBC’s service area.

Requirements

• Bachelor’s degree and two years of relevant experience; OR High school diploma/equivalent and six years of relevant experience; OR A combination of education and experience totaling six years
• Valid driver’s license

Nice To Haves

• Experience managing organizational social media accounts
• Proficiency with social media platforms, scheduling, and analytics tools
• Experience with tools such as Meta Business Suite, Hootsuite, Canva, or Adobe Creative Suite
• Basic photography, videography, and video editing skills
• Experience in higher education, marketing, or communications

Responsibilities

• Develop and implement social media strategies aligned with marketing and enrollment goals
• Create, schedule, and publish engaging written and visual content across platforms
• Maintain a content calendar and ensure consistent messaging
• Monitor and respond to social media engagement, including comments and messages
• Track performance metrics and provide recommendations for improvement
• Collaborate with campus departments to promote programs and events
• Attend and cover events across campuses, including capturing photo and video content
• Supervise and support student employees assisting with social media efforts
• Manage digital assets and stay current on trends and tools

Benefits

• Health insurance options including medical, dental and vision
• 12 paid holidays
• Life insurance, long-term disability
• Generous annual and sick leave with 24 annual leave days, a beginning balance of 30 sick leave days.
• ComPsych supports employees through life's difficult moments.
• No state income tax!
• Free Parking
• Grants-in-aid for Faculty Employees (reduced-rate tuition benefit to faculty and qualified dependents)
• Remarkable Retirement: Your 19.25% contribution is generously matched by the University. With the faculty retirement plan, you are 100% vested your first day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees