Social Media Specialist

Beaches Tanning and Spa•American Fork, UT

1d•$20 - $25•Onsite

About The Position

We're not just in the tanning business; we're in the confidence business. At Beaches Tanning + Spa, we help people feel amazing in their own skin every single day. With 12 locations (and more on the way!) and a team full of energy, style, and personality, we've built a brand that's all about great vibes, real connection, and results you can see and feel. We're looking for a Social Media Specialist who lives and breathes content. Someone who sees a trending sound and immediately has 3 ideas. This role is all about storytelling that drives action. You'll concept, film, edit, and post content that actually connects-the kind that makes people laugh, save, share, and most importantly... walk through our doors. From TikToks and Reels to campaign launches and influencer collabs, you'll be the creative force behind how Beaches shows up online. You won't just post content-you'll study what works, double down on it, and continuously evolve our strategy to drive real, measurable traffic to our stores. If you know how to blend creativity with data, trends with brand voice, and humor with intention... we're already obsessed. If you treat self-care like a full-time job, believe in the power of a great tan, and know how to turn scrolls into store visits-this is your moment. Let's make waves together.

Requirements

2+ years experience in social media, content creation, or a similar role (beauty, wellness, lifestyle, or fashion preferred)
Strong portfolio of video content (TikTok/Reels) that shows creativity, humor, and storytelling ability
A clear, engaging, and personality-filled writing style
A genuinely good sense of humor-we're serious about not being boring
Skilled in filming and editing content using tools like CapCut, Canva, or similar tools
Deep understanding of social media trends, formats, and platform behavior
Ability to create content that feels natural, not overly polished or overly promotional
Comfortable being both behind and occasionally in front of the camera
Strong communication skills and ability to collaborate with a team
Highly organized, proactive, and able to manage multiple creative projects at once
Ability to analyze performance data and apply insights to future content
Thrives in a fast-paced environment and adapts quickly to changing priorities, trends, and timelines
Flexible schedule as needed for shoots, events, or trend timing
Physical demands: must be able to lift 30+ lbs, stand and/or sit for long periods

Responsibilities

Concept, film, and edit high-performing short-form and long-form video content across multiple platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube etc.), tailoring content to fit the audience and behavior of that platform.
Turn everyday moments, services, and products into engaging, scroll-stopping stories/content that feels natural and on-brand.
Lead and execute monthly content shoots, while also capturing real-time, in-the-moment content.
Stay ahead of trends and quickly adapt them to fit the Beaches brand.
Bring the Beaches brand to life through content that's fun, relatable, and personality-driven.
Write captions and messaging that feel human, engaging, and on-brand while maintaining a consistent voice that stays fresh and relevant.
Engage with followers through comments, messages, and interactions to build loyalty and connection.
Collaborate with in-store teams to create content and encourage participation.
Create and execute social campaigns designed to drive in-store visits
Support promotions, giveaways, and location-specific initiatives that convert followers into loyal customers
Track and analyze content performance across platforms, using data and insights to refine strategy, improve engagement, and drive measurable results.