Social Media Specialist

U.S. Ski and Snowboard Association•Park City, UT

6h•Hybrid

About The Position

U.S. Ski & Snowboard is looking for a Social Media Specialist to contribute to the team’s social media channels. You will be joining a team that executes a social media strategy to maximize reach and grow the audience.

Requirements

1+ years of social media experience for a brand across platforms
Education in Marketing, English, Advertising, Business or related fields
Strong video editing skills
Proactive, organized, detail-oriented
Able to work hard on tight deadlines and in a live, fast-paced environment at non-traditional hours
A passion for social media and current trends, along with knowledge of best practices and how to optimize content to help create growth
Ability to build relationships with athletes, influencers and brands

Nice To Haves

Have an understanding of U.S. Ski & Snowboard sports, Olympic and Paralympic sports, athletes and organization
Experience with tools and analytics related to evaluating social success
Proficiency with Adobe Creative Suite and social scheduling tools
Experience in influencer marketing, campaigns and platforms

Responsibilities

Create, curate and deploy content across all U.S. Ski & Snowboard Team social media platforms regularly with a focus on video, including Instagram, TikTok, Facebook, X, Threads and LinkedIn
Community manage social platforms and look for opportunities to engage with brands, athletes and influencers
Execute a social media calendar, including event promotion, results, milestones and sponsorship fulfillment, amongst others
Collaborate with internal Creative, Communications/Marketing, Partnership, Events, Foundation and Athletic teams to fill content calendar
Work with content creators (videographers, photographers, press officers, photo services) to curate and deliver content on social platforms and identify tactics for deployment
Monitor and report on analytics, including engagement, views, sentiment, etc.
Proactively identify relevant industry happenings, cultural trends and leaders to help expand content plans and improve brand awareness
Seek and evaluate opportunities to stay at the forefront of new trends, tools and channels