Social Media Specialist
About The Position
Under general supervision and following established policies and department procedures, the Social Media Specialist will provide marketing-related support in the areas listed below. Essential Functions Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts. Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese. Monitor social media channels for trends, conversations, and engagement opportunities. Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing. Refresh company pages as needed to improve visibility of the company’s social content. Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms. Create and maintain editorial calendars and distribution schedules in a timely and organized manner. Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business leads. Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content. Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed. Develop more efficient operational workflows that enhance content creation, publishing, and performance analysis across all platforms. Communicate with and manage external vendors and agencies to ensure project deliverables are completed on time. Assist in the production of film projects to ensure they align with the company brand’s style. Assist with Chinese translation and copywriting.
Requirements
- B.A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred.
- Minimum of 2-3 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry.
- Excellent verbal and written communication, as well as presentation skills.
- Fluency in reading and writing in English and Chinese (simplified and traditional).
- High proficiency in Word, Excel, and PowerPoint.
- Proficiency in Adobe Creative Cloud and Canva.
- Detail-oriented with good multitasking and organizational skills.
- Willingness to work overtime occasionally to accomplish and meet deadlines.
Nice To Haves
- Banking experience a plus.
- Knowledge of Google Analytics is a plus.
Responsibilities
- Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
- Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
- Monitor social media channels for trends, conversations, and engagement opportunities.
- Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing.
- Refresh company pages as needed to improve visibility of the company’s social content.
- Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms.
- Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
- Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business leads.
- Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content.
- Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed.
- Develop more efficient operational workflows that enhance content creation, publishing, and performance analysis across all platforms.
- Communicate with and manage external vendors and agencies to ensure project deliverables are completed on time.
- Assist in the production of film projects to ensure they align with the company brand’s style.
- Assist with Chinese translation and copywriting.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
