Social Media Specialist

TRILLIUM HEALTH RESOURCES

15h • Remote

About The Position

Trillium Health Resources is a Tailored Plan and Managed Care Organization (MCO) serving 46 counties across North Carolina. We manage services for individuals with serious mental health needs, substance use disorders, traumatic brain injuries, and intellectual/development (IDD) disabilities. Our mission is to help individuals and families build strong foundations for healthy, fulfilling lives.

Trillium Health Resources has a career opening for a Social Media Specialist to join our team! The Social Media Specialist develops and executes content strategies that educate, inform, and engage members, stakeholders, providers, and the broader community around Trillium programs, services, and community impact related to mental health, developmental disabilities, and substance use services. This role is responsible for overseeing day-to-day social media operations, content planning, and publishing; ensuring consistency with Trillium’s brand voice and messaging standards; and uses performance data and audience insights to continuously improve engagement and reach.

Requirements

• High School Diploma/GED and six (6) years’ experience using social media to promote business communications and/or marketing; OR
• Associate’s degree and four (4) years’ experience using social media to promote business communications and/or marketing; OR
• Bachelor’s degree and two (2) years’ experience using social media to promote business communications and/or marketing; OR
• Equivalent combination of education/experience.
• Must have a valid driver’s license.
• Must reside within Trillium’s Catchment of North Carolina. Counties included: Anson, Bertie, Beaufort, Bladen, Brunswick, Camden, Chowan, Carteret, Columbus, Craven, Currituck, Dare, Duplin, Edgecombe, Gates, Greene, Guilford, Halifax, Hertford, Hoke, Hyde, Jones, Lee, Lenoir, Martin, Montgomery, Moore, Nash, New Hanover, Northampton, Onslow, Pamlico, Pasquotank, Pender, Perquimans, Pitt, Randolph, Richmond, Robeson, Sampson, Scotland, Tyrrell, Warren, Washington, Wayne, Wilson.
• Must be able to travel within catchment as required.

Nice To Haves

• Concentration in Marketing to include Social Media, Digital Advertising, Analytics, or Digital Communications.
• Experience in graphic design platforms and software programs targeted for social media such as Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, or equivalent (not Canva).
• Knowledge or experience related to behavioral health, mental health, developmental disabilities, or substance use services.
• Certifications and/or trainings from reputable online programs including: HubSpot, Hootsuite, LinkedIn or equivalent certifications and/or trainings.

Responsibilities

• Manage Trillium’s organic social media presence across approved platforms, including content planning, publishing, and community engagement.
• Develop and maintain a coordinated social media content calendar aligned with organizational priorities, campaigns, events, and community outreach efforts.
• Design, curate, and adapt content that is accessible, accurate, respectful, and aligned with Trillium’s mission, values, and brand standards using selected design platforms.
• Track performance metrics and prepare regular analytics reports, translating data into insights and recommendations to improve content strategy and audience engagement.
• Collaborate with internal teams to ensure message alignment across digital, print, and in-person communications and to educate staff on social media standards and protocols.

Benefits

• Typical working hours: 8:30 am – 5:00 pm; flexible work schedules with some roles with management approval.
• Work-from-home options available for most positions
• Health Insurance with no premium for employee coverage
• Flexible Spending Accounts
• 24 days of Paid Time Off (PTO) plus 12 paid holidays in your first year
• NC Local Government Retirement Pension (defined-benefit plan)
• 401k with 5% employer match and immediate vesting
• Public Service Loan Forgiveness (PSLF) qualifying employer
• Quarterly stipend for remote work supplies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 251-500 employees