Social Media Specialist

Cathay Bank • El Monte, CA

1d

About The Position

Under general supervision and following established policies and department procedures, the Social Media Specialist will provide marketing-related support in the areas listed below.

Requirements

• B.A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred.
• Minimum of 2-3 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry. Banking experience a plus.
• Excellent verbal and written communication, as well as presentation skills.
• Fluency in reading and writing in English and Chinese (simplified and traditional).
• High proficiency in Word, Excel, and PowerPoint.
• Proficiency in Adobe Creative Cloud and Canva.
• Detail-oriented with good multitasking and organizational skills.
• Willingness to work overtime occasionally to accomplish and meet deadlines.

Nice To Haves

• Knowledge of Google Analytics is a plus.
• Banking experience a plus.

Responsibilities

• Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
• Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing.
• Refresh company pages as needed to improve visibility of the company’s social content.
• Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms.
• Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
• Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business leads.
• Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content.
• Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed.
• Develop more efficient operational workflows that enhance content creation, publishing, and performance analysis across all platforms.
• Communicate with and manage external vendors and agencies to ensure project deliverables are completed on time.
• Assist in the production of film projects to ensure they align with the company brand’s style.
• Assist with Chinese translation and copywriting.

Benefits

• Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees