Social Media Specialist

Cathay BankEl Monte, CA
1d

About The Position

Under general supervision and following established policies and department procedures, the Social Media Specialist will provide marketing-related support in the areas listed below.

Requirements

  • B.A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred.
  • Minimum of 2-3 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry. Banking experience a plus.
  • Excellent verbal and written communication, as well as presentation skills.
  • Fluency in reading and writing in English and Chinese (simplified and traditional).
  • High proficiency in Word, Excel, and PowerPoint.
  • Proficiency in Adobe Creative Cloud and Canva.
  • Detail-oriented with good multitasking and organizational skills.
  • Willingness to work overtime occasionally to accomplish and meet deadlines.

Nice To Haves

  • Knowledge of Google Analytics is a plus.
  • Banking experience a plus.

Responsibilities

  • Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
  • Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
  • Monitor social media channels for trends, conversations, and engagement opportunities.
  • Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing.
  • Refresh company pages as needed to improve visibility of the company’s social content.
  • Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms.
  • Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
  • Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business leads.
  • Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content.
  • Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed.
  • Develop more efficient operational workflows that enhance content creation, publishing, and performance analysis across all platforms.
  • Communicate with and manage external vendors and agencies to ensure project deliverables are completed on time.
  • Assist in the production of film projects to ensure they align with the company brand’s style.
  • Assist with Chinese translation and copywriting.

Benefits

  • Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).
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