Social Media Specialist

Eataly North America•Los Angeles, CA

6h•Onsite

About The Position

The Social Media Specialist plays a pivotal role in shaping and executing the social media strategy for Eataly North America, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Head of Media. Collaborates closely with the Creative Team to craft exceptional social media strategies and content tailored to each brand's unique voice and positioning Drives community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors Oversees daily social media operations for the team, ensuring seamless execution of strategies Manages the content calendar and oversees all aspects of social media content creation, from ideation to implementation Spearheads social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels Utilizes social media analytics tools for deep insights and proposes content strategies aligned with brand objectives Collaborates closely with the Public Relations Team to integrate influencer marketing seamlessly into overall social media initiatives Conducts in-depth performance analysis and delivers comprehensive reports Researches and continuously monitors emerging social media trends to ensure staying ahead of the curve Produces store-related social media content when needed, from copy to image Performs other duties as required or assigned

Requirements

Bachelor’s Degree in Marketing, Communications, or a related field
2+ years of experience in social media management
Exceptional verbal and written communication skills and relationship-building skills
Organizational and time management skills
Availability to work onsite with a flexible schedule often including evenings, weekends, and holidays
Ability to travel up to 10% of the time

Nice To Haves

Experience in the food and beverage industry preferred
Knowledge of Italian cuisine and culture preferred

Responsibilities

Shaping and executing the social media strategy for Eataly North America
Collaborating with the Creative Team to craft social media strategies and content
Driving community engagement across social platforms
Overseeing daily social media operations
Managing the content calendar and overseeing content creation
Spearheading social-first campaigns, influencer partnerships, and brand collaborations
Utilizing social media analytics tools for insights and proposing content strategies
Collaborating with the Public Relations Team to integrate influencer marketing
Conducting performance analysis and delivering reports
Researching and monitoring emerging social media trends
Producing store-related social media content