Social Media Specialist

Heartland Bank and Trust Company•Bloomington, MN

11h

About The Position

The Social Media Specialist is responsible for the planning, execution, ongoing management, and growth of all of Heartland Bank's digital marketing campaigns. Continually analyze results using business intelligence and social media and video marketing best practices to refine plans and further the Bank's presence online.

Requirements

Knowledge of social media best practices and understanding of video production processes.
Experience leveraging social media and video management.
Experience with, but not limited to, social media monitoring and management software.
Social Media Platform experience with: Facebook, Instagram, LinkedIn, YouTube.
Familiarity with Adobe Premiere.
Bachelors Degree Marketing, Communications, or Video Production and minimum 2 years planning social media programs that span owned, earned, and paid preferred or equivalent combination of education and experience, and Minimum 2 years knowledge of social media legal guidelines preferred or equivalent combination of education and experience, and Minimum 2 years knowledge of digital marketing best practices and digital production preferred or equivalent combination of education and experience.

Responsibilities

Serve as a subject matter expert and contributor of the marketing team to plan and execute all social media marketing, including SEO, SEM, social media, online, video, and reels, and monitor responses and comments on all media used by the Bank.
Monitor external social media @mentions and/or tagging's and vet if it is content that can be repurposed.
Deliver multichannel campaigns that effectively reach our target audiences.
Build these core channels while also researching and recommending additional channels.
Measure and report performance of all social media marketing campaigns and assess against goals (ROI and KPIs).
Responsible for implementing and adjusting strategies, tactics, and channels when data indicates adjustment is warranted.
Identify trends and insights in the social media arenas, recommending the most relevant campaigns for the Banks audiences.
Maintain project schedules, works within a budget, and is responsible for communicating work to colleagues to ensure a smooth and efficient workflow.
Produce creative and engaging video content for various platforms, including websites, social media channels, YouTube, and other digital platforms.
Edit and enhance raw footage, ensuring high-quality visuals, clear audio, and smooth transitions.