Social Media Specialist
About The Position
Boyd Gaming Corporation is seeking a Social Media Specialist to create and curate social media calendars for its properties and brands, following best practices. This role involves capturing photography and video content, identifying social media trends, and collaborating with various teams to establish KPIs and advertising campaigns. The specialist will also lead reputation management by engaging with audiences and responding to property reviews, conduct social reporting, and propose advertising recommendations. Regular visits to assigned properties and attendance at events, including evenings and weekends, are required to support marketing teams and achieve goals.
Requirements
- Bachelor's in Business, Marketing, Communications, Public Relations or equivalent work experience.
- Experience with online marketing, including social media management, reputation management, and online advertising.
- Must be detail-oriented with excellent communication and writing skills.
- Ability to work independently and manage multiple priorities.
- Local travel required between Boyd properties.
- Access to reliable transportation required to meet schedule and unforeseen business needs.
Nice To Haves
- Casino/travel/hospitality industry experience a plus.
- Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (or similar tools) is preferred.
- A portfolio of work is highly encouraged to be submitted along with your application, however, not required.
Responsibilities
- Create and curate social media calendars (Facebook, X, LinkedIn, and Instagram) for each property and/or brand that follows social media best practices.
- Capture photography and video content at each property utilizing provided equipment including a work phone, Mirrorless camera, gimbal, microphones, and lighting kit.
- Identify social media trends and insights to create strategic recommendations for properties, brands, and venues.
- Collaborate with the shared services, digital media, and social engagement teams to establish KPIs, best practices, content calendars, and advertising campaigns.
- Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia.
- Conduct social reporting to analyze social performance, incorporating actionable insights into future content decisions.
- Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director.
- Propose advertising recommendations and campaigns based on performance, providing actionable insights and creative direction.
- Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives.
- Attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
