Social Media Specialist

CandleScience • Durham, NC

13d • Hybrid

About The Position

The Social Media Specialist is a pivotal member of the CandleScience marketing team, entrusted with daily ownership of our social media presence and digital community engagement. This role has expanded beyond execution to include strategic content planning, active community management, and platform growth—particularly on TikTok and Instagram. The Specialist embodies our brand voice, nurtures authentic connections within the crafting community, and brings creative energy to a fast-paced, collaborative environment.

Requirements

• Bachelor’s degree in a related field and/or 1–3 years of experience in social media management, digital content creation, or community engagement.
• Proven ability or strong willingness to develop a confident, engaging on-camera presence.
• Demonstrated expertise with social media platforms, particularly TikTok and Instagram, including experience growing or managing accounts.
• Excellent written and verbal communication skills.
• Creative aptitude with basic graphic design skills using tools like Canva or Adobe Express.
• Genuine interest in crafting, candle making, soap making, or related DIY activities.
• Highly organized self-starter who thrives in a fast-paced, collaborative environment.

Responsibilities

• Manages and publishes daily content across TikTok, Instagram, and Facebook, focusing on trend-driven, engaging posts that elevate brand awareness and community interaction
• Develops, plans, and maintains the monthly content calendar in alignment with overall marketing initiatives, ensuring consistent and timely messaging
• Monitors social media analytics to evaluate performance and inform ongoing content strategy adjustments
• Responds to community comments, messages, and inquiries, providing knowledgeable support related to candle making, fragrance selection, and DIY projects while maintaining brand consistency
• Moderates social platforms to uphold community standards and protect the brand’s reputation
• Collaborates with cross-functional teams—including video production, product, and email marketing—to synchronize messaging and support campaign launches
• Engages with creators and influencers, identifying collaboration opportunities that enhance CandleScience’s presence and credibility in the crafting space
• Creates and designs visual content such as social graphics, Instagram Stories, Reels covers, and short-form videos using design tools, ensuring alignment with brand aesthetics
• Represents the brand on camera as needed, delivering a relatable and confident presence that resonates with the audience
• Maintains and evolves the brand’s digital content identity by contributing to content themes and voice development, staying current with social media best practices and emerging trends
• Performs other related duties as assigned by supervisor

Benefits

• Comprehensive medical, dental, and vision coverage with low deductibles.
• Employer match for retirement contributions of up to 3% of annual earnings.
• Liberal vacation policies.
• Technology stipends.
• Gym memberships.
• Company-paid life insurance.
• Employee assistance program.
• Paid time off (Vacation & Sick).
• Referral program.
• 401(k).
• 401(k) matching.
• Dental insurance.
• Medical insurance.
• Vision insurance.
• Life insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level