Social Media Specialist

University of Miami•Coral Gables, FL

1d•Onsite

About The Position

The Social Media Specialist helps advance Sylvester Comprehensive Cancer Center’s priorities by strengthening its social media presence, expanding reach, and deepening engagement with patients, families, researchers, physicians, and the broader community. The role brings strategy, storytelling, and execution together to represent Sylvester’s work and impact consistently across social channels. The position is with the UHealth Marketing and Communications Department at the University of Miami and is based at Sylvester Comprehensive Cancer Center in Miami. The specialist owns Sylvester’s social media presence from strategy through execution, including publishing, community management, and editorial planning. The role creates and manages social content, supports influencer and creator partnerships, collaborates with stakeholders across the organization, and uses analytics and audience insights to improve performance. It may also support other UHealth and University of Miami brands as priorities require. The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission, and more.

Requirements

2–3+ years of social media experience.
A portfolio demonstrating mobile-first video and social storytelling.
Experience managing social channels end to end, including publishing, community management, social listening, and content planning.
Strong writing skills and the ability to make complex topics clear, accessible, and engaging.
Experience with social media management and publishing platforms, including scheduling, community management, and social listening.
Experience using platform analytics and reporting tools to track engagement, reach, audience growth, and content performance.
Strong proficiency capturing and editing video on mobile, including native Instagram editing tools and CapCut.
Experience working with digital asset management systems and organizing content for social use.
Comfort using social analytics and AI tools to improve content, workflow, and performance, with sound judgment about how and when to use them.
Ability to work on-site as needed for shoots, events, and other in-person content opportunities, including occasional non-traditional hours.
Strong storytelling instinct and creative point of view.
Ability to take ownership from idea through execution, manage multiple priorities and deadlines, solve problems resourcefully, collaborate across teams, and exercise sound judgment with sensitive or high-profile content.

Nice To Haves

Healthcare or health-system-related experience is a plus.
Willingness to learn and experiment with AI and other emerging tools that can improve content creation and workflow.

Responsibilities

Own Sylvester’s social media presence from strategy through execution, including publishing, community management, and the editorial calendar.
Monitor social channels and conversations, respond to comments and questions, and escalate issues when appropriate.
Conduct social listening to identify relevant conversations, trends, audience needs, and storytelling opportunities.
Identify timely storytelling opportunities across research, clinical care, prevention, survivorship, and community outreach.
Concept, shoot, and edit engaging social content, particularly mobile-first video and storytelling.
Translate complex science, medicine, and patient stories into clear, compelling content for broad audiences.
Manage and brief internal and external production resources, including photographers, videographers, designers, agencies, and other creative partners.
Use AI and emerging tools to streamline ideation, production, editing, and other creative processes.
Stay current on social platforms, trends, formats, and audience behaviors, and bring new ideas to the work.
Support influencer and creator partnerships, including talent identification, outreach coordination, briefing, and logistics.
Manage content approvals, deliverables, timelines, and tracking metrics for partner content.
Collaborate with the team on social concepts and activations that extend sports partnerships into platform-native content.
Serve as the social media point of contact for Sylvester leadership, physicians, researchers, and program teams.
Partner with patients, survivors, families, and care teams to develop stories while following privacy, consent, and HIPAA requirements.
Partner with communications, creative services, and agency teams on integrated campaigns.
Track performance across Sylvester channels and campaigns, using data and audience insights to refine content, grow audiences, and increase engagement.
Contribute to regular performance reviews and reporting with the Senior Manager.
Support other UHealth and University of Miami brands as time and priorities permit, including backup coverage during high-volume periods.