Social Media Specialist
About The Position
At LIFE PACE, we believe every participant has a story worth sharing. We're looking for a creative, energetic, and passionate Social-Media Specialist to bring the LIFE PACE program to life through photography, videography, social media, digital marketing, and compelling storytelling. This role offers an opportunity to help older adults and their families discover services that improve lives while showcasing the incredible work happening every day throughout LIFE PACE. The Social-Media Specialist will be responsible for creating and managing the marketing content that represents LIFE PACE throughout our community, using creativity to make a real difference in connecting older adults and their families with services that promote independence, dignity, and quality of life.
Requirements
- Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
- Two or more years of experience in digital marketing, social media management, multimedia production, or content creation.
- Professional photography and videography experience.
- Strong graphic design and video editing skills.
- Experience managing paid social media advertising campaigns.
- Experience with Meta Business Suite (Required)
- Experience with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, InDesign)
- Experience with Canva
- Experience with Facebook Ads Manager
- Experience with Microsoft Office
- Experience with Mailchimp or similar email marketing platforms
- Experience with professional photography and video editing software
- Ability to travel regularly to LIFE PACE centers, community events, outreach locations, and partner organizations.
- Ability to lift and transport photography, video, lighting, or promotional equipment weighing up to 25 pounds.
- Frequent standing, walking, bending, reaching, and moving throughout facilities and community events.
- Frequent use of computers, cameras, editing equipment, and office technology.
Responsibilities
- Create engaging content for Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Capture professional photos and videos of participants, staff, community events, and outreach activities.
- Edit videos, create graphics, and design eye-catching marketing materials.
- Develop and manage digital advertising campaigns using Meta Business Suite, including geofencing campaigns.
- Design brochures, postcards, newsletters, flyers, and other print and digital marketing materials.
- Build and maintain mailing lists and coordinate direct mail campaigns.
- Collect participant and family testimonials that showcase the impact of LIFE PACE.
- Respond to social media comments and messages while building positive community engagement.
- Monitor marketing analytics and recommend strategies to increase awareness and enrollment.
- Collaborate with leadership to develop creative campaigns that support participant enrollment and community outreach.
- Help ensure our brand remains consistent across all digital and print communications.
Benefits
- Competitive compensation and comprehensive benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
