Social Media Specialist

1Milk2Sugars•Toronto, ON

32d•CA$65,000 - CA$80,000•Hybrid

About The Position

As a Social Media Specialist at 1Milk2Sugars, you will be the driving force behind the planning, organization, and execution of engaging social content across client accounts. This role is centred on content calendar management, creative coordination, and performance optimization ensuring every post aligns with brand strategy and delivers impact. You’ll work closely with internal teams to bring campaigns to life, translating strategy into structured, high-performing social content. This role is ideal for someone who thrives in a fast-paced agency environment, loves balancing creativity with organization, and has a strong understanding of social media trends, formats, and platform best practices.

Requirements

Bachelor’s degree or certificate in Communications, Marketing, or a related field
4–5 years of experience in digital marketing, social media, or agency account management
Strong understanding of social-first content strategy and influencer integration
Proficient in Instagram, TikTok, Facebook, and LinkedIn content best practices
Experience with project management tools and social analytics platforms (e.g. Meta Business Suite, Sprout Social, Google Analytics)
Exceptional communication, organization, and presentation skills
Fluent in English
Detail-oriented and deadline-driven with a passion for storytelling and digital culture

Nice To Haves

French is a strong asset

Responsibilities

Own the development and maintenance of social media content calendars across assigned accounts
Ensure all content aligns with brand guidelines, tone of voice, and campaign objectives
Coordinate timelines, approvals, and asset delivery to ensure seamless execution
Oversee and execute copywriting, caption development, hashtag strategy, and publishing schedules
Translate high-level strategies into structured, actionable content plans
Develop creative briefs for shoots, influencer content, and UGC
Collaborate with internal teams (content, influencer, PR, paid) to ensure cohesive execution across channels
Stay ahead of social trends, platform updates, and emerging formats to keep content fresh and relevant
Monitor content performance using social analytics tools
Track KPIs and identify opportunities for growth and optimization
Translate performance data into actionable insights to refine future content calendars
Support monthly reporting with content-specific learnings and recommendations
Work closely with Coordinators, Designers, and Content Creators to ensure timely and high-quality asset delivery
Provide feedback on creative to maintain brand consistency and performance standards
Contribute to internal brainstorms and creative ideation sessions