Social Media Specialist, New Development

Serhant•New York, NY

17d•$65,000•Onsite

About The Position

SERHANT. New Development runs multiple active projects at once. Each one carries its own new development partner, brand standards, approval chain, launch timeline, and content calendar. The Social Media Specialist, New Development owns social media for that portfolio end to end, from the calendar a developer signs off on to the post that goes live. Reporting to the Director of Integrated Marketing, this person is the day-to-day social lead for every active development in the portfolio. They work directly with developer partners and their marketing teams, with New Development sales teams on site, and with SERHANT. Studios, the Content Marketing Manager, and the Content Publishing & Distribution Lead inside the centralized marketing organization. This is a client-facing role. The person in this seat presents calendars, runs status calls, manages approvals, and reports on results. It is built for someone who has already worked in a high-volume agency or client-services environment, can hold a standard under deadline pressure, and can shoot and edit their own content when the moment calls for it.

Requirements

2+ years of professional experience in social media, content production, or content marketing, including at least one year in a client-facing or account-facing environment.
Agency experience across lifestyle, hospitality, luxury, or design brands is strongly preferred. New development, real estate, or architecture marketing experience is a plus.
Demonstrated experience managing multiple concurrent client content calendars at high volume, with a record of hitting deadlines across competing projects.
Strong shooting, editing, interviewing, writing, and captioning skills, with the ability to move from idea to finished social asset quickly.
A portfolio or reel of organic short-form video and social content you personally concepted, shot, or edited. This is required.
Bachelor’s degree in Marketing, Communications, Journalism, Film, or a related field, or equivalent professional experience.
Proficiency with editing, scheduling, analytics, and project management tools such as Adobe Creative Suite, CapCut, Canva, Vista Social, native platform analytics, ClickUp, or similar platforms.
Comfort using AI and automation tools to improve workflows, process efficiency, content ideation, creative development, or reporting, with experience that goes beyond basic chatbot prompting.
Availability to be on site at active developments and sales galleries across New York City as project needs require.

Nice To Haves

Ownership. This person is trusted in front of a client and does not need the calendar chased.
Sharp storytelling instincts and the judgment to find the angle inside a floor plan, a finish, a view, or a neighborhood.
Highly organized under volume, with the ability to run several projects on different timelines without dropping a deadline.
Clear, confident written and verbal communication, including presenting work directly to senior stakeholders.
Taste. A real eye for luxury and design, and the standard to match the buildings the work represents.
Data-informed, with the ability to read performance and change the plan accordingly.
Systems-minded and quick to build templates, repeatable formats, and AI-enabled workflows that make the portfolio easier to scale.
Curious, adaptable, and biased toward action in a fast-moving content environment.

Responsibilities

Serve as the day-to-day social point of contact for our new development partners across every active project.
Present monthly and campaign content calendars to stakeholders, walk them through the concepts behind the work, and manage feedback, revisions, and approvals to deadline.
Run recurring status calls and keep partners current on what is shooting, what is scheduled, what is live, and what is performing.
Build and maintain a distinct content calendar for each active development, sequenced against launch dates, sales milestones, events, press moments, and campaign windows.
Manage a high volume of concurrent deadlines across the portfolio without letting any project go dark.
Own the pipeline from concept through approval through publication, including asset gathering, copy, scheduling, and delivery.
Maintain content pipelines and project status inside established team systems so progress is visible to partners and to the marketing organization.
Translate each development’s positioning and design story into a distinct social voice that holds up next to the building’s own brand.
Hold both SERHANT. brand standards and developer brand guidelines across every asset, caption, and channel.
Track what is working across luxury, lifestyle, hospitality, and design social, and bring formats back that raise the standard of the portfolio.
Concept, shoot, and edit organic social-first content covering property, amenities, neighborhood, lifestyle, sales gallery, model residences, events, and partner activations.
Produce short-form video for Instagram Reels, TikTok, YouTube Shorts, with a strong grasp of platform-native pacing and format.
Capture fast-turn content around launches, milestones, broker events, and partner activations.
Direct on-camera talent, including agents, sales directors, and developer partners, and pull usable story out of an interview.
Prepare, schedule, QA, and publish content across project and SERHANT. channels, ensuring captions, tags, collaborators, metadata, formatting, and applicable disclosures are accurate.
Work inside the publishing standards and workflows and stay current on team SOPs as they evolve.
Monitor project channels for comments, inquiries, and engagement, routing sales inquiries to the right team quickly.
Report on reach, engagement, growth, and content performance by project, and turn those results into calendar changes.
Use AI and automation tools to speed ideation, copy variation, asset organization, and reporting.