Social Media Specialist, Editing and Community

JENNY BIRD • Toronto, ON

8d • Hybrid

About The Position

JENNY BIRD is looking for a Social Media Specialist, Editing and Community to act as a true right hand to the Social Media Manager, helping bring the brand to life across key social channels. This role owns the day-to-day operations of social, from content production, editing and publishing to community engagement, ensuring every touchpoint feels authentic, elevated, and distinctly JENNY BIRD. You’ll move quickly, own projects end-to-end, and play a key role in elevating how our audience experiences the brand. You’ll collaborate closely with cross-functional teams to execute social-first campaigns and always-on content with precision and impact.

Requirements

• 2-3 years of experience in social media at a fast-paced, consumer-facing brand, with hands-on community management experience.
• A self-starter who can take ideas from concept through to execution with minimal oversight.
• Highly creative with strong instincts, sharp attention to detail, and a natural talent for brand storytelling.
• Warm, articulate, and confident managing a brand's voice in public-facing community interactions.
• Proficient in content and creative tools (e.g., Dash Social, Figma, video editing platforms).
• Working knowledge of Photoshop (retouching, image extension) and foundational graphic design skills.
• Exceptionally organized, with the ability to manage multiple priorities and meet tight deadlines.
• Data-informed, with a comfort in using insights and performance metrics to optimize content.
• Confident, proactive, and energized by pitching and testing new creative ideas.
• Deeply passionate about social media, digital culture, and creator-led content.

Responsibilities

• Filming of social-first content, from understanding the brief’s deliverables to shooting and editing, in close collaboration with the Social Media Manager.
• Produce high-performing Instagram stories, in-feed posts, and short-form video that feel native, engaging, and on-brand.
• Continuously iterate on creative based on performance insights and platform trends.
• Support the development and maintenance of the content calendar, ensuring consistency and strategic alignment.
• Own the uploading, scheduling, and publishing of content in Dash Social and LikeShop, including captions, tagging, tracking, and optimizing for in-platform shopping experiences.
• Manage day-to-day publishing workflows with accuracy, efficiency, and close attention to detail.
• Work closely with the Head of Brand Purpose and Communications to support the Possibilities Fund social channels.
• End-to-end content creation across all formats, including filming, editing, stories, and in-feed posts.
• Capture and develop social-first content that highlights community impact while staying aligned with broader brand messaging.
• Own the brand's day-to-day community presence: managing DMs, comments, and tags in an authentic, brand-aligned voice.
• Proactively engage with followers, creator partners, and brand conversations to build meaningful relationships and foster community loyalty.
• Surface community insights and sentiment to the Social Media Manager to inform strategy.
• Engage with trends and cultural conversations in a way that feels timely and true to the brand.
• Source, curate, and organize user-generated content and creator assets.
• Maintain structured, accessible asset libraries (e.g., Dropbox, Dash Social).
• Update the JENNY BIRD Styled IRL page with fresh, relevant content.
• Support cross-functional teams by providing social-ready assets as needed.
• Stay ahead of social trends, platform updates, and emerging formats.
• Translate insights into relevant, brand-right content opportunities and surface recommendations to the Social Media Manager.
• Use performance data to inform the Social Media Manager on ways to optimize creative and publishing strategies.

Benefits

• 3-weeks vacation + 3 floating days + Summer Fridays (we close the office early at 1 pm!)
• Your birthday off!
• A comprehensive benefits program + flexible health care spending account
• Parental leave top-up
• “Birdbills” to use towards JENNY BIRD pieces!
• Access to Group RRSP Plan
• Membership to the East Room at 507 King East, Toronto, Ontario

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed