Social Media & Recruitment Marketing Manager - Contract

CELESTE BEAUTY ACADEMY INC•Charlotte, NC

19d•Remote

About The Position

Celeste Beauty Academy (CBA) is seeking a creative, strategic, and results-driven Social Media & Recruitment Marketing Manager to lead its digital marketing, social media, content creation, and recruitment-marketing efforts during the charter school's planning year. CBA is preparing to open a public charter high school in August 2027, serving students through a model that integrates rigorous academics, cosmetology, entrepreneurship, career readiness, and leadership development. This six-month independent contractor/vendor engagement is focused on increasing community awareness, generating prospective-student and family leads, promoting recruitment activities, strengthening CBA's public presence, and supporting enrollment conversion. The contractor will work closely with the Executive Director, Enrollment & Recruitment Coordinator, Principal, Board/community-outreach representatives, and other CBA vendors. The contract value is $12,000, paid at $2,000 per month contingent on agreed deliverables, invoices, documentation, and compliance with CBA's procedures. Additional work beyond the initial term is not guaranteed. The contractor must operate through an established LLC or business entity and provide required vendor, tax, payment, and contracting documentation. The contractor is responsible for their own business operations, taxes, insurance, equipment, scheduling, and related obligations. The role involves managing social platforms, developing and publishing content, supporting recruitment campaigns and events, coordinating marketing communications and website updates, supporting approved digital advertising, maintaining brand standards, and providing monthly performance reporting. CBA must retain access to final work products and administrative control of its organizational accounts and systems. The contractor must comply with confidentiality, data-privacy, branding, records, communications, and student/family privacy requirements.

Requirements

Demonstrated social-media management experience.
Demonstrated experience creating social content, graphics, and short-form video.
Experience developing content calendars and executing campaigns.
Strong written communication and marketing-copywriting skills.
Experience using platforms such as Instagram, Facebook, TikTok, Canva, Meta Business Suite, or comparable tools.
Ability to interpret social-media and campaign analytics.
Strong organizational and project-management skills.
Ability to independently manage deliverables and deadlines.
Ability to attend designated CBA recruitment/community events when required.
Strong understanding of brand consistency.
Ability to collaborate with executives, recruiters, educators, community partners, and vendors.
Must operate through an established LLC/business entity and be able to provide active business information, an EIN as applicable, a completed IRS Form W-9, a signed CBA independent contractor/vendor agreement, required vendor and payment documentation, monthly invoices, and business banking/payment information as required.
Must satisfy CBA's procurement, grant-compliance, confidentiality, background, or other vendor-documentation requirements as applicable.
Must comply with CBA's confidentiality, data-privacy, branding, records, communications, and applicable student/family privacy requirements.
Must make final work product and appropriate administrative access to organizational marketing systems available to CBA.

Nice To Haves

Education or charter-school marketing experience.
Student enrollment or recruitment marketing experience.
Nonprofit marketing experience.
Charlotte-Mecklenburg community knowledge.
Experience marketing to parents and families.
Experience with Meta Ads Manager.
Google Analytics or website-analytics experience.
SchoolMint or enrollment-CRM experience.
Email-marketing experience.
Photography or videography skills.
Adobe Creative Suite experience.
Canva Pro experience.
Public-relations or media-relations experience.
Experience developing marketing campaigns for startup organizations or new locations.

Responsibilities

Develop and maintain a monthly social-media content calendar and consistently schedule and publish approved content.
Create posts, reels, short-form videos, stories, graphics, carousels, recruitment announcements, captions, and calls to action, maintaining brand consistency across platforms.
Monitor comments and messages, route prospective-family inquiries appropriately, maintain organized content files, and coordinate publishing around recruitment deadlines, events, milestones, partnerships, and school updates.
Develop student-recruitment campaigns that generate prospective-student and family interest and promote CBA's student interest form and/or SchoolMint recruitment links.
Create middle-school recruitment and parent/family informational content; promote open houses, information sessions, tours, school-choice events, community events, and other recruitment activities.
Coordinate recruitment campaigns with the Enrollment & Recruitment Coordinator, create campaign-specific QR codes, links, and digital assets where appropriate, and support targeted outreach to priority communities and populations.
Track which campaigns, events, platforms, and content generate leads and assist with conversion campaigns from awareness through interest, event participation, and application.
Develop marketing content communicating CBA's mission, educational model, culture, and progress, including recruitment campaigns, leadership introductions, program highlights, partnership announcements, school-opening updates, FAQs, spotlights, planning-year milestones, and community-impact stories.
Attend designated CBA events or recruitment activities for content capture; capture or coordinate photographs and short-form video; create or edit reels and promotional videos; and maintain organized raw and edited content libraries.
Coordinate professional photography or videography when outside support is needed and approved, and ensure CBA retains access to final creative assets.
Support marketing before, during, and after recruitment activities through event flyers, digital invitations, countdowns, reminders, event recaps, QR-code materials, registration promotion, partner recognition, and attendee follow-up content.
Support digital communications as needed, including prospective-family and community newsletters, recruitment announcements, event invitations, partnership announcements, school-opening updates, and calls to action.
Coordinate recruitment and marketing website content with CBA's technology provider and leadership; provide updated copy and graphics, review landing pages for clarity and conversion, coordinate interest-form and SchoolMint links, support event updates, identify outdated information, and direct social campaigns to appropriate CBA-owned platforms.
Support approved digital advertising campaigns, including campaign setup, geographic and audience targeting, creative testing, performance monitoring, and lead/conversion tracking. Advertising spend is separate from the service fee unless the final contract expressly states otherwise.
Maintain CBA's public-facing brand standards, including logo use, typography, colors, visual style, voice, school identity, calls to action, and recruitment messaging; obtain leadership approval for major brand changes.
Submit monthly performance reports covering applicable content production, publishing consistency, reach, impressions, engagement, video views, website traffic, link and interest-form clicks or conversions, recruitment referrals and leads, event registrations, audience growth, paid-ad results, cost per lead, campaign lessons, and next-month priorities.
Maintain an approved monthly content calendar, publish consistently each week, support the active recruitment-event schedule, generate measurable traffic to CBA's interest/application process, build a reusable content library, and evaluate and adjust campaign strategy based on results.
Coordinate closely with the Executive Director, Enrollment & Recruitment Coordinator, Principal, Board/community-outreach representatives, technology provider, and other CBA vendors.
Make final content and associated organizational files available to CBA through organization-controlled systems, and ensure appropriate transfer or documentation of account credentials and administrative access at completion or termination.
Comply with CBA's confidentiality, data-privacy, branding, records, communications, and applicable student/family privacy requirements; use content involving students, minors, prospective students, families, or confidential information only when appropriately authorized.