Social Media & Marketing Specialist

Northstar Summit•Idaho Falls, ID

13d•Onsite

About The Position

Northstar Summit provides shared leadership, operations, and marketing support for several locally owned service companies in Eastern Idaho and Western Wyoming. Our brands include American Pump & Drilling, Cherry Glass & Aluminum, and AdvantaServ. Each company serves essential industries and takes pride in quality work, strong customer relationships, and community involvement. We are seeking an in-house Social Media & Marketing Specialist (part-time up to full-time) to help manage and grow the online presence of our brands. This role blends social media strategy, content creation, posting, and graphic design. No agencies please. This position will work closely with leadership and collaborate with our videographer to create engaging, authentic content that highlights our projects, people, and community. Core Purpose To support our local brands by creating and managing engaging marketing content that keeps our companies visible, professional, and top of mind within our community. This includes planning and posting social media content, designing simple graphics, highlighting projects and jobsite work, promoting hiring and seasonal campaigns, collaborating on video content, and helping maintain a consistent brand presence across multiple companies.

Requirements

Basic graphic design skills (Canva, Photoshop, Illustrator, or similar)
Comfortable using social media platforms including Facebook, Instagram, LinkedIn, and TikTok
Strong attention to detail and ability to maintain consistent brand presentation
Comfortable capturing photos or short videos on job sites or at events
Ability to organize and maintain a content calendar
Positive attitude, reliability, and ability to work independently while collaborating with the team
Strong communication skills to represent our companies professionally online

Nice To Haves

Photography or video editing experience
Experience managing social media for a business or organization
Knowledge of construction, trades, or local Idaho industries
Experience creating short-form video content (Reels, Shorts, TikTok)
Basic understanding of social media analytics or marketing metrics

Responsibilities

Create and post consistent content across platforms including Facebook, Instagram, LinkedIn, YouTube Shorts, and TikTok
Post updates and project highlights to Google Business Profiles for each company
Monitor comments, messages, and engagement across platforms and escalate questions to management when needed
Monitor local community pages where people request services and engage appropriately when opportunities arise
Maintain a structured content calendar across all brands
Track basic engagement metrics and identify content that performs well
Design simple marketing graphics including hiring ads, project highlights, service promotions, and announcements
Capture or request jobsite photos and videos to showcase active projects, craftsmanship, and team work
Write captions and posts that reflect the voice and professionalism of our brands
Collaborate with our videographer to produce short-form video content such as project highlights, employee spotlights, service tips, and behind-the-scenes moments
Help plan and promote seasonal campaigns, hiring initiatives, and community giveaways
Support both larger promotional campaigns and smaller weekly marketing initiatives
Promote community involvement such as Trunk or Treat, Ammon Days, the Home & Garden Show, and other local sponsorships and community events
Share content highlighting employee milestones, team culture, and behind-the-scenes moments
Assist leadership with marketing materials including flyers, brochures, simple digital ads, website photo updates, and promotional graphics