Marketing Specialist

IDM Companies•Vancouver, WA

About The Position

IDM Companies is seeking a full-time Social Media Marketing Specialist. The Social Media Marketing Specialist will play a pivotal role in overseeing the marketing strategies for a small portfolio of multifamily communities and assist in corporate-wide marketing efforts. This position is responsible for ensuring that marketing efforts are effective and optimized, with a focus on delivering exceptional customer experiences. The ideal candidate is a creative, outgoing professional with expertise in graphic design, social media, and community engagement. They must be adept at multitasking, prioritizing responsibilities, and adapting quickly to changes in a fast-paced, dynamic environment.

Requirements

3+ years of experience in marketing, preferably in real estate, property management, or a related industry.
Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
Expert knowledge of graphic design layouts and preferences regarding digital vs printed materials.
Advanced writing and editing skills. Ability to write newsletters, professional brochures, and website copy.
Prioritize responsibilities effectively while maintaining a consistent commitment to delivering excellent support to onsite residential teams.
Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva Teams).
Familiarity with social media platforms including Facebook, Instagram, LinkedIn, Vimeo, YouTube, and TikTok.
Strong knowledge of social media platforms and digital marketing strategies.
Excellent communication and interpersonal skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Strong organizational skills and attention to detail.
Ability to travel to attend company events and conferences locally and nationally as needed.

Responsibilities

Create marketing strategies and initiatives across a portfolio of communities, ensuring marketing strategies are effective and optimized.
Develop and manage advertising campaigns that drive brand awareness and attract prospective residents.
Ensure all property listings are accurate, up-to-date, and optimized for search engines and lead generation platforms.
Capture and produce high-quality images and video content for use in marketing campaigns, social media, and property tours.
Oversee the social media presence for individual communities, ensuring content is engaging, relevant, and consistent across platforms.
Manage IDM’s corporate social media accounts, creating content that aligns with the brand’s voice and objectives.
Increase community engagement and boost brand loyalty.
Create and manage social media contests and giveaways.
Monitor and manage the online reputation of IDM and its communities, reviewing responses and engaging with residents to enhance community perception.
Support outreach marketing events ensuring teams engage with prospects and enhance community engagement.
Support in the design, production, and distribution of promotional materials and swag items for IDM and its residential communities.
Maintain and enhance IDM’s brand identity across all marketing materials and communications.
Create within Canva Teams and assist with brand templates for IDM’s multiple brands.
Assist with marketing budgets for a portfolio of communities, ensuring all campaigns are cost-effective and deliver strong ROI.
Analyze lead sources and marketing data to assess the effectiveness of campaigns and make data-driven decisions.
Collaborate with approved external vendors, agencies, and partners.
Design and manage the production of on-site signage, brochures, flyers, and other marketing collateral.
Assist with other marketing tasks as needed with direction from Director of Marketing.
Create new and manage existing social media pages in Meta Business Suite.
Stay up to date on best practices adding Partners and People within Meta Business Suite including business assets, Instagram account linking, and Ads Management.
Oversee the management and optimization of community websites, ensuring they are user-friendly, visually appealing, and up-to-date.