Social Media & Marketing Specialist

Lazy River Products•Dracut, MA

7d•$60 - $60•Onsite

About The Position

Lazy River Products, LLC (LRP) is seeking a Social Media & Marketing Specialist to join their expanding team. This role reports to the Marketing Manager and will be responsible for assisting with the day-to-day social media and marketing functions. The ideal candidate will possess a strong professional background in cannabis social media content creation, an understanding of the highly regulated cannabis industry, and excellent communication skills. This position offers the opportunity to work in the intriguing cannabis industry and contribute to breaking the stigma associated with it. LRP is a community-involved company, offering opportunities for outreach and volunteer programs.

Requirements

2-4 years of proven cannabis social media content creation.
High school diploma or GED required.
2-4 years of proven cannabis social media/marketing experience, and/or a strong portfolio demonstrating successful content creation and audience building experience required.
Proficiency with Microsoft Applications, Windows 10, and basic computer and internet navigation is required.
Must be 21 years of age or older and comply with all legal or company regulation requirements for working in the industry.
A valid driver’s license, dependable transportation, and flexibility to capture content at evening, weekend, or off-site events as needed.

Nice To Haves

College Degree preferred but not required.
Experience managing social media within a highly regulated industry (such as cannabis, alcohol, or finance) is a major plus.
Previous Massachusetts cannabis industry experience preferred.
Proficiency in content creation and design tools (Experience with Canva, Adobe Creative Suite, or other similar programs is highly preferred).
Strong leadership skills.
Commitment to learning and continuous development.

Responsibilities

Build and manage the company's digital presence, representing both Lazy River Products and PETiva product lines.
Establish and maintain a strong, daily presence on Instagram and Facebook, with potential expansion to other platforms.
Shoot, edit, and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment.
Act as a confident, regular on-camera personality for brand representation.
Source and manage relationships with creators, celebrities, and cannabis influencers, leading initial outreach and pitch meetings.
Collaborate with marketing and finance leadership on influencer budgets and contract negotiations.
Serve as the primary marketing point of contact for vendor partners and other brands to plan and execute cross-promotional campaigns.
Track monthly performance metrics to identify trends, translate data into actionable business insights, and recommend strategic next steps.
Design digital and physical marketing assets for retail.
Input promotional data into the email marketing calendar and develop social content for promotions.
Ensure creative boundaries are pushed while strictly adhering to Massachusetts cannabis advertising regulations and platform policies.
Perform additional duties as assigned.