Social Media Marketing Specialist, Enrollment Management

Loyola Marymount University•Lewisboro, NY

6d•$63,300 - $79,200

About The Position

The Social Media Marketing Specialist plans, creates, and manages audience-centered social media content for assigned Enrollment Management and Academic Engagement accounts and audiences, primarily serving prospective and admitted undergraduate and graduate students and, as assigned, current-student audiences. Working from approved enrollment priorities and marketing strategies, the incumbent develops channel-specific recommendations and content plans; creates original text, photo, and short-form video content; manages work through required review and approval processes; publishes and monitors content; engages with followers in accordance with established guidance; and uses performance data to recommend improvements. The incumbent collaborates with university brand, digital, enrollment, and academic engagement partners and promptly escalates sensitive, reputational, approval, or capacity concerns to the Director of Enrollment Marketing and Communications.

Requirements

Typically, a bachelor’s degree in marketing, communications, journalism, digital media, or a related field is preferred, or equivalent experience.
The incumbent is expected to continue developing the knowledge and skills needed to remain current with social media practices, platform developments, and audience behavior.
Minimum of two years of progressively responsible experience managing social media or digital content for an organization or brand.
Demonstrated ability to develop annual and campaign-level social media plans and content calendars, translate organizational priorities into channel-specific content, and move work from concept through review, approval, publication, and performance evaluation.
Excellent social media writing, editing, and audience-centered storytelling skills, with the ability to adapt content, format, voice, and calls to action for different platforms and audiences.
Demonstrated ability to create and edit high-quality photography, visual content, and short-form video for social media, including content captured in event and campus environments.
Strong working knowledge of major social media platforms, including their audiences, content formats, engagement practices, analytics, and accessibility features.
Demonstrated ability to evaluate emerging platforms, formats, and audience behaviors.
Proficiency with social media management and publishing platforms, analytics and reporting tools, and content-production tools, including photo and short-form video editing software.
Experience using project-management or workflow platforms such as monday.com, as well as Google Workspace and Microsoft 365, to manage documents, calendars, approvals, assignments, and status updates.
Ability to learn and consistently use university-designated systems.
Demonstrated experience creating recurring social media performance reports or dashboards, interpreting metrics, identifying meaningful trends, and presenting clear findings and actionable recommendations to stakeholders and leadership.
Demonstrated project-planning and project-management skills, including the ability to manage concurrent assignments, deadlines, dependencies, approvals, and status updates; identify competing priorities or capacity concerns; and communicate risks early.
Demonstrated ability to operate effectively in a complex, matrixed environment involving multiple stakeholders, levels of leadership, shared responsibilities, and formal review and approval processes.
Ability to clarify decisions, document direction, reconcile competing priorities, and escalate unresolved issues appropriately.
Sound judgment in community management, including responding to or routing questions appropriately and recognizing matters that require escalation.
Demonstrated ability to supervise or direct student employees, interns, or other contributors, including establishing expectations, assigning work, providing coaching and feedback, reviewing deliverables, and evaluating performance.
Working knowledge of boosted social media content and paid-social fundamentals, including audience selection, budgeting, timing, implementation, performance monitoring, and reporting.
Ability to produce accurate, high-quality work in a service-oriented environment while adapting to changing priorities, deadlines, and audience needs.
A portfolio demonstrating social media writing, platform-specific storytelling, photography or other visual content, and short-form video production is required.

Nice To Haves

Experience in higher education, enrollment marketing, or another complex, multi-stakeholder environment is preferred.
Previous experience supervising student employees or interns is preferred.

Responsibilities

Serve as the primary social media owner for undergraduate and graduate enrollment accounts, including planning, content creation, scheduling and publishing, community management, and performance reporting.
Provide advisory support, proofreading, and first-level approval for assigned partner-managed content, including CPD social media content, before Director review.
Monitor other Enrollment Management and Academic Engagement social media accounts for alignment with university brand, editorial, accessibility, and content standards; provide guidance and escalate concerns when appropriate.
Develop and maintain annual, campaign-level, and short-term social media content calendars.
Create, capture, and edit original text, photography, visual content, and short-form video appropriate to each platform and audience.
Schedule and publish approved content through designated social media management systems.
Ensure content is accurate, audience-centered, accessible, and consistent with university brand, editorial, privacy, permission, and content/usage-rights requirements.
Provide on-site social media content capture and coverage for selected student-facing enrollment and university events, including occasional evening and weekend assignments.
Coordinate coverage plans, student support, content priorities, and publishing expectations in advance when feasible.
Manage assigned social media work from approved brief through content development, internal review, required stakeholder approval, publication, and performance reporting.
Maintain accurate project plans, deadlines, approvals, and status updates in university-designated systems, and promptly communicate stalled decisions, potential delays, capacity constraints, or competing priorities to the Director of Enrollment Marketing and Communications.
Contribute social media content and engagement expertise to approved admitted and committed student campaigns and digital initiatives, including content for admitted-student web portals and digital communities, in partnership with the teams responsible for those platforms and strategies.
Recommend when individual posts or content series should receive paid support.
With appropriate approval, implement, monitor, and report on boosted social media content using approved platforms, audiences, budgets, and processes, coordinating with paid-media colleagues when appropriate.
Prepare and present monthly social media performance reports to the Director of Enrollment Marketing and Communications and relevant stakeholders.
Summarize performance against established goals, identify meaningful audience and content trends, and provide clear recommendations for future planning and execution.
Supervise assigned student employees and interns as an extension of the Enrollment Marketing and Communications team.
Establish expectations, assign and schedule work, maintain regular communication, provide coaching and feedback, evaluate performance, review deliverables, and ensure completed work meets established quality and brand standards.
Monitor comments, messages, tags, and relevant conversations across assigned accounts.
Respond or route questions in accordance with established guidance, maintain appropriate response times, and promptly escalate sensitive, reputational, safety-related, or otherwise high-risk matters.
Collaborate with university social media colleagues on social listening and coordinated content opportunities.
Monitor platform developments, audience behavior, emerging formats, and relevant trends; assess their potential value or risk; and recommend appropriate applications for enrollment audiences.
Maintain relevant professional knowledge and share findings through recommendations, presentations, or training as appropriate.
Perform other duties as assigned or requested.
Exhibit behavior that supports the mission, vision, and values of the university.
Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct.
Demonstrate a commitment to outstanding customer service.