Remote | Social Media Marketing Manager — $50–$90/hour

24-Mag•New York, NY

3d•Remote

About The Position

We are sharing a specialised part-time consulting opportunity for experienced social media professionals with hands-on expertise in brand channel management, publishing, community engagement, social analytics, campaign execution, and response strategy. This role focuses on designing and evaluating realistic social media work environments that reflect the tools, workflows, data, and judgement calls encountered when managing an owned brand channel. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong social media judgement from plausible but ineffective approaches.

Requirements

Hands-on professional experience managing brand social media channels
Experience personally owning both social accounts and social inbox management, rather than solely managing teams responsible for execution
Strong understanding of publishing, campaign execution, community management, response strategy, and social analytics
Fluent with a social media management platform such as Sprout Social
Comfortable interpreting native social platform analytics
Strong judgement when handling brand responses, escalation decisions, and audience interactions
Ability to analyse incomplete or conflicting information and reach defensible decisions
Clear written reasoning and ability to explain why a social media decision is effective or ineffective

Nice To Haves

Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
Rubric Academy or Rubric Bootcamp certification is strongly preferred
Comfortable working independently with structured evaluation frameworks and project guidelines

Responsibilities

Develop realistic tasks based on social media work you have personally performed
Define the underlying issue and the decision a strong practitioner should reach
Create scenarios involving incomplete, conflicting, or time-sensitive information
Ensure tasks require genuine professional judgement rather than simple information retrieval
Design challenges that reflect real-world brand social workflows
Develop and evaluate scenarios involving day-to-day management of owned social channels
Assess publishing decisions, audience considerations, timing, and brand alignment
Review whether proposed actions appropriately reflect channel objectives
Identify missed opportunities, inconsistent execution, or weak prioritisation
Apply hands-on judgement from personally managing branded social accounts
Evaluate inbound messages, comments, mentions, and community interactions
Assess response priorities, tone, escalation needs, and appropriate follow-up
Identify situations requiring immediate action or coordination with other teams
Review whether proposed responses reflect brand standards and situational context
Evaluate judgement calls involving sensitive or ambiguous interactions
Develop scenarios involving content scheduling and campaign rollout
Review publishing plans, sequencing, timing, and channel coordination
Assess whether campaign execution aligns with broader marketing objectives
Identify operational gaps, inconsistencies, or missed dependencies
Evaluate recommendations for improving execution quality
Assess channel strategy, content priorities, audience engagement, and campaign decisions
Review trade-offs between alternative approaches
Evaluate whether recommendations are supported by available information
Identify weak assumptions or poorly prioritised actions
Apply practical judgement to brand social media decisions
Develop and evaluate scenarios involving share-of-voice and competitive visibility
Review social conversations, audience signals, and competitive activity
Assess whether conclusions are supported by available data
Identify overlooked trends or misleading interpretations
Evaluate recommendations based on broader social context
Review native platform analytics and campaign performance data
Assess reach, engagement, audience behaviour, and content performance
Identify meaningful trends and potential performance issues
Evaluate whether reporting accurately reflects underlying data
Review recommendations for future content and campaign decisions
Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
Specify the documents, dashboards, personas, conversations, and tool states required for authentic scenarios
Work with workflows modelled on social management platforms such as Sprout Social
Reconcile information across social platforms and related marketing systems
Identify missed signals, workflow failures, or inconsistent execution
Write or review reference solutions for social media scenarios
Define clear criteria separating strong professional responses from plausible but incorrect ones
Establish standards for prioritisation, execution, response judgement, analysis, and escalation
Explain why particular social media decisions are stronger or weaker
Ensure evaluation criteria reflect realistic brand social media practice
Review completed scenarios and evaluate proposed social media decisions
Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, and reporting
Evaluate multi-step work spanning several marketing tools and information sources
Identify missed issues, incorrect interpretations, or weak recommendations
Provide clear written reasoning supporting evaluation decisions