Remote | Marketing Operations Manager — $50–$90/hour

24-Mag•New York, NY

3d•Remote

About The Position

We are sharing a specialised part-time consulting opportunity for experienced marketing operations professionals with hands-on expertise in lead routing, marketing automation, campaign operations, workflow design, reporting, and coordination across the marketing and sales technology stack. This role focuses on designing and evaluating realistic marketing operations environments that reflect the systems, data, workflows, and decisions encountered in professional marketing organisations. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong operational judgement from plausible but incorrect approaches.

Requirements

Hands-on professional experience in marketing operations
Experience personally building lead-routing rules, workflows, campaign operations, and reporting
Strong understanding of marketing automation, CRM processes, campaign execution, and sales alignment
Fluent with a CRM such as Salesforce
Experience with a marketing automation platform
Comfortable using project-management tools such as Asana, Linear , or equivalent platforms
Familiarity with support tools such as Zendesk, Intercom , or equivalent systems
Strong ability to diagnose operational issues across interconnected tools and workflows
Clear written reasoning and ability to explain why an operational decision is effective or ineffective

Nice To Haves

Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
Rubric Academy or Rubric Bootcamp certification is strongly preferred
Comfortable working independently with structured evaluation frameworks and project guidelines

Responsibilities

Develop realistic tasks based on marketing operations work you have personally performed
Define the underlying operational issue and the decision a strong practitioner should reach
Create scenarios involving incomplete, conflicting, or messy operational information
Ensure tasks require genuine marketing operations judgement rather than simple information retrieval
Design challenges that reflect real-world marketing and sales workflows
Develop and evaluate scenarios involving lead routing, assignment rules, and lifecycle processes
Assess whether routing logic correctly reflects account, territory, segment, or campaign requirements
Identify gaps, conflicts, or operational weaknesses in lead-management workflows
Evaluate ownership, handoffs, and escalation paths
Review recommendations for accuracy and practical feasibility
Design and assess automated marketing workflows
Review triggers, dependencies, sequencing, and process logic
Evaluate whether workflows appropriately support campaign and lifecycle objectives
Identify broken logic, inefficient steps, or unintended outcomes
Assess proposed automation approaches for reliability and scalability
Develop and review campaign operations scenarios
Evaluate setup, execution, QA, handoffs, reporting, and follow-through
Assess whether campaigns are configured consistently across systems
Identify discrepancies between campaign plans and operational implementation
Review processes for accuracy, completeness, and execution readiness
Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
Specify the documents, dashboards, personas, and tool states required for realistic operational scenarios
Evaluate workflows spanning multiple systems and teams
Reconcile information across the marketing and sales technology stack
Identify missed dependencies, broken handoffs, or inconsistent system states
Work with workflows modelled on a CRM such as Salesforce
Evaluate marketing automation platforms and associated operational processes
Review campaign, contact, lead, account, and reporting workflows
Assess whether systems are configured and used appropriately for intended business processes
Identify data or process issues affecting downstream marketing and sales activity
Develop scenarios involving operational transitions, agency handoffs, or process changes
Assess migration plans, responsibilities, sequencing, and dependencies
Evaluate whether transitions preserve operational continuity
Identify gaps in ownership, documentation, or execution
Review recommendations for practical implementation
Evaluate marketing operations reports, dashboards, and performance data
Assess whether findings are supported by the underlying information
Review definitions, attribution logic, process metrics, and operational indicators
Identify inconsistencies or misleading interpretations
Evaluate whether reporting appropriately supports decision-making
Write or review reference solutions for marketing operations scenarios
Define clear criteria separating strong professional responses from plausible but incorrect ones
Establish standards for diagnosis, prioritisation, execution, QA, and operational judgement
Explain why particular decisions are stronger or weaker
Ensure evaluation criteria reflect realistic marketing operations practice
Review completed scenarios and evaluate proposed operational decisions
Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, and reporting
Evaluate multi-step work spanning several marketing and sales tools
Identify missed issues, incorrect interpretations, or weak recommendations
Provide clear written reasoning supporting evaluation decisions