Remote | Influencer Marketing Manager — $50–$90/hour

24-Mag•New York, NY

3d•Remote

About The Position

We are sharing a specialised part-time consulting opportunity for experienced influencer and creator marketing professionals with hands-on expertise in creator discovery, partnership selection, campaign execution, paid amplification, usage rights, disclosure requirements, and performance measurement. This role focuses on designing and evaluating realistic creator and influencer marketing environments that reflect the tools, data, workflows, and decisions encountered in professional marketing organisations. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong influencer marketing judgement from plausible but ineffective approaches.

Requirements

Hands-on professional experience running creator or influencer marketing programmes
Experience personally selecting, negotiating with, and measuring creators
Strong understanding of creator discovery, campaign strategy, seeding, partnership management, and performance measurement
Comfortable working with creator marketing platforms
Experience with paid amplification through creator handles
Strong working knowledge of disclosure requirements relevant to creator and influencer campaigns
Ability to evaluate creator and campaign performance using quantitative and qualitative information
Clear written reasoning and ability to explain why a marketing decision is effective or ineffective
Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
Rubric Academy or Rubric Bootcamp certification is strongly preferred
Comfortable working independently with structured evaluation frameworks and project guidelines

Responsibilities

Develop realistic tasks based on creator or influencer programmes you have personally managed
Define the underlying marketing issue and the decision a strong practitioner should reach
Create scenarios involving incomplete, conflicting, or messy campaign information
Ensure tasks require genuine professional judgement rather than simple information retrieval
Design challenges that reflect real-world creator marketing workflows
Develop and evaluate scenarios involving creator identification and selection
Assess creator fit based on audience, content, brand alignment, performance, and campaign objectives
Review creator profiles and supporting performance information
Identify weak selection criteria or poorly matched partnerships
Evaluate recommendations for practical campaign suitability
Review influencer programme decisions across different campaign objectives
Assess creator mix, investment priorities, programme structure, and execution approaches
Evaluate trade-offs between alternative creator strategies
Identify unsupported assumptions or ineffective programme decisions
Apply hands-on judgement grounded in real-world influencer marketing experience
Develop scenarios involving creator outreach, selection, and partnership decisions
Assess commercial considerations and campaign requirements
Review proposed partnership structures and creator expectations
Identify issues affecting campaign feasibility or value
Evaluate decisions using practical experience negotiating directly with creators
Evaluate product-seeding and creator campaign workflows
Review creator selection, outreach, fulfilment, content delivery, and follow-through
Assess whether campaign execution appropriately supports stated objectives
Identify operational gaps, missed dependencies, or weak prioritisation
Review recommendations for improving campaign effectiveness
Evaluate scenarios involving creator content usage rights
Review decisions related to paid amplification through creator handles
Assess whether proposed approaches appropriately account for campaign requirements and permissions
Identify gaps or risks in usage-rights decisions
Evaluate creator content strategies across organic and paid applications
Review influencer marketing scenarios involving disclosure requirements
Assess whether creator content and campaign execution follow applicable project guidelines
Identify missing or inadequate disclosure considerations
Evaluate whether proposed recommendations appropriately address compliance requirements
Apply practical judgement to disclosure-related campaign decisions
Review creator programme performance and supporting data
Assess individual creator and broader campaign contributions
Evaluate share-of-voice impact where relevant
Identify misleading interpretations or unsupported performance conclusions
Review recommendations for future creator investment and optimisation
Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
Specify the documents, dashboards, personas, and tool states required for authentic creator marketing scenarios
Reconcile information across multiple platforms and data sources
Evaluate multi-step creator and campaign workflows
Identify missed signals, inconsistencies, or execution failures
Write or review reference solutions for creator and influencer marketing scenarios
Define clear criteria separating strong professional responses from plausible but incorrect ones
Establish standards for creator selection, prioritisation, execution, measurement, and judgement
Explain why particular decisions are stronger or weaker
Ensure evaluation criteria reflect realistic influencer marketing practice
Review completed scenarios and evaluate proposed creator marketing decisions
Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, and reporting
Evaluate work spanning multiple marketing tools and information sources
Identify missed issues, incorrect interpretations, or weak recommendations
Provide clear written reasoning supporting evaluation decisions