Marketing Manager – Lead Generation

Hearst • Dallas, TX

10d

About The Position

The Social Media Marketing Manager is responsible for the strategy, execution, and ongoing optimization of HCHB’s social media marketing program. This role manages HCHB’s organic presence across LinkedIn, Meta, YouTube, and other relevant channels, with responsibility for content development and publishing, community engagement, employee advocacy, event and campaign activation, and performance measurement. Working cross-functionally across marketing, this role connects social media to broader brand, content, demand generation, product marketing, and event initiatives. The Social Media Marketing Manager will use HubSpot, platform analytics, and other measurement tools to evaluate performance, identify opportunities, and translate social activity into actionable marketing insights. This is a hands-on role that requires both strategic thinking and strong execution, with accountability for strengthening HCHB’s digital presence, engaging priority audiences, and continually improving the effectiveness of social media as part of the broader B2B marketing strategy.

Requirements

• 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs
• Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone
• Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement
• Experience managing LinkedIn, Facebook/Instagram, and YouTube programs
• Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content
• Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs
• Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution
• Strong analytical skills and experience translating performance data into actionable recommendations
• Experience with social management and analytics platforms
• Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution
• Strong project management skills and the ability to collaborate across teams while independently driving execution
• 5–7+ years of B2B social media or digital marketing experience
• Proven ownership of social strategy and hands-on execution
• Strong experience with LinkedIn, Meta, and YouTube
• Excellent B2B writing, editing, and content development skills
• Experience creating social graphics and short-form video content
• Experience with HubSpot, social analytics, UTM tracking, and performance reporting
• Experience supporting integrated campaigns, events, webinars, and trade shows
• Experience with employee advocacy and executive thought leadership
• Strong project management and cross-functional collaboration skills

Nice To Haves

• Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus
• B2B healthcare, health tech, SaaS, or regulated-industry experience preferred
• Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required

Responsibilities

• Develop and execute HCHB’s organic social strategy, with a focus on increasing presence, reach, and meaningful engagement across LinkedIn, Meta, and YouTube.
• Build and manage the social calendar and personally develop, edit, schedule, and publish platform-native content, including copy, graphics, video, executive thought leadership, customer stories, and event content.
• Partner with demand generation, content, product marketing, communications, creative, and events to integrate social into campaigns, product initiatives, webinars, thought leadership, and other marketing programs.
• Develop and execute pre-event, live, and post-event social plans that extend the reach and value of HCHB conferences, trade shows, webinars, and customer events.
• Build programs that help employees, executives, and subject matter experts authentically amplify HCHB content and participate in relevant industry conversations.
• Actively manage community engagement, social listening, and relevant industry conversations while monitoring competitors, trends, and emerging opportunities.
• Use HubSpot, social platform analytics, UTM tracking, Google Analytics, and other tools to evaluate performance across content, campaigns, traffic, audience engagement, and available attribution.
• Build regular reporting that goes beyond activity metrics to explain what is working, what isn't, and what HCHB should do next. Use insights, testing, and performance data to continuously improve the program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed