Social Media Marketing Manager (Remote)

Cengage Group•Virtual US OH, OH

3d•$67,000 - $87,100•Remote

About The Position

The Social Media Manager will blend creative storytelling and data-driven insights to develop and implement social media strategies that elevate brand presence, engage audiences, and drive measurable business results. This role requires a keen understanding of how to develop and optimize compelling content across platforms. Working cross-functionally, the Social Media Manager ensures consistent brand voice, timely execution, and continuous innovation in a fast-paced digital environment.

Requirements

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment
Confirmed experience developing and implementing social media strategies and campaigns
Strong understanding of platform algorithms, trends, and standards
Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
Basic knowledge of paid social media advertising and campaign optimization
Excellent writing, editing, and storytelling skills
Strong analytical skills with the ability to interpret performance data and recommend improvements
Exceptional organization, time management, and multitasking abilities
Strong collaboration and communication skills

Nice To Haves

Familiarity with the education sphere

Responsibilities

Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
Assist in development and maintenance of master-brand social content calendar
Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok)
Handle day-to-day social media operations, including content calendars and posting schedules
Monitor social channels, respond to comments/messages, and foster meaningful audience engagement
Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
Partner with internal teams to amplify campaigns, events, and key initiatives
Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant
Handle paid social campaigns in partnership with media teams, including targeting and performance tracking
Ensure brand consistency across all social media channels
Track competitor activity and identify opportunities for differentiation
Handle multiple projects and deadlines in a fast-paced environment