Social Media Marketing Manager

HouseWorks Home Care•Woburn, MA

1d•$85,000 - $110,000•Remote

About The Position

HouseWorks is a mission-driven organization dedicated to improving the lives of seniors as they age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves. We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets. We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry. Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
3-5+ years of experience managing professional or influencer social media accounts, preferably across multiple brands.
Experience in healthcare, home care, or service-based organizations is highly preferred
Demonstrated experience creating and editing photo and video content for social media platforms.
Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, Meta Business Suite, or similar platforms.
Strong understanding of content strategy, audience engagement, and community management.
Exceptional written communication, proofreading, and copy-editing skills.
Experience managing online communities, groups, forums, or brand ambassador programs is highly preferred.
Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules

Nice To Haves

On-camera interview and employee-generated content experience a plus

Responsibilities

Develop and manage social media content calendars across multiple home care brands, ensuring alignment with brand voice, guidelines, and business objectives
Plan, create, schedule, and publish content on Facebook, Instagram, and LinkedIn, with a strategic plan for emerging channels (X, TikTok, YouTube, Threads, etc.)
Coordinate content initiatives with marketing, operations, sales, and customer service teams
Capture and produce high-quality multimedia content including graphics, photography, video, reels, and stories, editing with tools such as Adobe Creative Suite, Canva, or CapCut
Plan and execute on-site content shoots (interviews, testimonials, event coverage, behind-the-scenes), directing talent to meet brand standards; travel occasionally to company locations, events, and trade shows to capture original content
Collaborate with employees and subject matter experts to tell authentic stories showcasing company culture, expertise, and products
Edit and repurpose captured content into platform-specific assets, and maintain an organized digital asset library
Stay current on social media trends, platform updates, and best practices
Build and grow brand-owned online communities, developing strategies to increase participation and brand advocacy
Monitor and respond to inboxes, comments, reviews, and online reputation platforms in a timely, brand-appropriate manner
Escalate customer service or reputational issues to appropriate stakeholders
Serve as quality control checkpoint, reviewing all content for accuracy, grammar, and brand consistency before publication
Track and report on key metrics (reach, engagement, follower growth, traffic, conversions, community health), translating analytics into actionable recommendations for marketing leadership
Leverage social listening tools to identify audience trends, sentiment, opportunities, and risks
Optimize content strategies based on performance data