Social Media Marketing Manager

Bio-Techne • Minneapolis, MN

1d • $87,600 - $144,000

About The Position

The Social Media Manager is responsible for shaping and executing Bio-Techne's social media strategy across customer-facing brands. This position serves as a key cross-functional partner, collaborating closely with Product Marketing and Content Marketing, Corporate Communications, Creative, Marketing Operations, Analytics, SEO and SEM teams to help guide social-first storytelling approaches and promote social media best practices. Through strong stakeholder management and partnership, this position combines social strategy, content activation and AI Search optimization principles to help Bio-Techne adapt to evolving customer discovery behaviors. The role serves as a key driver of social media thought leadership and digital authority-building initiatives that enhance Bio-Techne's visibility and credibility across both traditional and AI-powered discovery ecosystems. The role leads a small team to scale social media impact across brands and business units while fostering collaboration, operational excellence and continuous innovation.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing or related field
• 5+ years of social media, content marketing, digital marketing or SEO experience
• Experience building social media strategy, programs and processes
• Experience developing content distribution and audience engagement strategies
• Understanding of SEO, AI Search, GEO or AEO concepts
• Experience using social listening platforms
• Impeccable communication skills, including presenting recommendations to senior leadership
• Continuous learner who stays up to date with the Digital Marketing and AI industry
• Interpersonal effectiveness and rapport-building
• Strong cross-functional influence skills
• Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g DOMO, Power BI, Tableau)
• Self-directed with ability to identify and lead process and channel improvement efforts
• Knowledge of social media employee advocacy, thought leadership and brand authority-building strategies within digital and social ecosystems
• Exceptional attention to detail and a commitment to flawless execution
• Strong time management, organizational, planning and prioritization skills

Nice To Haves

• Experience in B2B, Life Sciences or highly technical industries preferred
• Experience with AI-powered search platforms and discovery experiences preferred
• Experience working cross-functionally within matrixed organizations preferred

Responsibilities

• Collaborate with Product Marketing, Content Marketing, Corporate Communications, Brand and business stakeholders to shape and execute enterprise social media strategies that align with business objectives and audience needs
• Serve as the subject matter expert for social media strategy, platform best practices and social content optimization, helping guide stakeholders in adopting effective social media approaches
• Own channel roadmaps and lead strategic channel initiatives, partnering with stakeholders to prioritize and execute high-impact opportunities
• Oversee social media activation and following best practices across LinkedIn, YouTube, X, Reddit and emerging channels
• Partner with stakeholders to coordinate social content planning, governance and calendar management across brands and platforms
• Build social media frameworks that support engagement, awareness and thought leadership objectives
• Govern social channel standards, publishing processes and platform optimization
• Monitor and share insights on competitor activity, social trends and industry best practices
• Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies
• Influence content development through audience insights, platform expertise, performance data and emerging social media trends
• Develop content distribution plans that increase visibility, engagement and content reach across priority audiences
• Support the enterprise employee advocacy strategy and own program governance, enablement and performance measurement
• Expand social media employee advocacy and thought leadership initiatives across brands and business units
• Support creating programs that strengthen brand credibility, expertise and authority across digital ecosystems
• Partner with SMEs, Product Marketing and Corporate Communications to expand Bio-Techne's thought leadership presence across social, community and emerging discovery platforms
• Partner closely with SEO and Content teams to improve visibility within AI-powered search experiences
• Incorporate GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices into social media content strategies
• Create playbooks and best practices that connect social signals, content authority and AI discoverability
• Support testing and measurement of AI visibility initiatives
• Help build programs that strengthen customer engagement and community participation
• Support developing audience engagement strategies on key platforms and user-generated content platforms
• Partner with stakeholders to identify opportunities for meaningful customer interactions
• Monitor community health and engagement trends and share insights and recommendations with stakeholders
• Lead, coach and develop a small team of social media professionals
• Establish priorities, allocate resources and remove obstacles to enable successful execution of social media initiatives
• Manage relationships with social media platform partners
• Partner with vendors to identify new opportunities, optimize performance and incorporate industry best practices
• Define KPIs and reporting frameworks for social performance and AI visibility efforts
• Deliver actionable insights and recommendations to stakeholders
• Tie back performance to actions and determine next steps to drive results
• Measure contribution to brand authority, engagement, audience growth and discoverability
• Support development of dashboards and performance reporting

Benefits

• competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
• employee resource groups, volunteer paid time off, employee events, and charity drives
• an accrued leave policy with paid holidays, paid time off, and paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level