Social Media & Marketing Coordinator

Bridge Marina Inc•Jefferson Township, NJ

2d•$23 - $28•Remote

About The Position

Bridge Marina is seeking a Social Media & Marketing Coordinator to manage and enhance its social media presence. This role involves creating engaging content from supplied photos, videos, and ideas, tailoring it for various platforms, managing the posting schedule, and interacting with the online audience. The coordinator will work closely with the marketing team and other colleagues to ensure Bridge Marina's online presence is active, engaging, current, and aligned with the brand. The position requires a blend of creativity, organization, and a strong understanding of social media dynamics, with an emphasis on consistent execution and proactive content management.

Requirements

Strong eye for what makes social content interesting and engaging.
Ability to look at photos or video and see the finished post.
Understanding of Instagram, Facebook, YouTube, LinkedIn, and TikTok.
Understanding that different platforms require different approaches and content adaptation.
Comfortable using AI as part of the everyday content workflow and understanding its capabilities and limitations.
Ability to prompt, direct, and edit AI-generated content with a strong sense of natural, engaging, and brand-appropriate tone.
Highly organized and comfortable managing and scheduling a high volume of content.
Proactive thinking about upcoming needs rather than waiting for direction.
Ability to adapt content and tone for different audiences.
Ability to meet deadlines and follow through.
Strong attention to detail.
Ability to manage multiple projects and platforms simultaneously.
Ability to work well independently without constant supervision.
Comfortable asking questions and seeking information.
Ability to notice gaps and take initiative to fill them.
Good judgment about what should and shouldn't be published.
Enjoyment of collaborative work.
Interest in learning about boating and the experiences Bridge Marina provides.

Nice To Haves

Experience with social media management.
Experience with social media content creation.
Experience with short-form video editing.
Experience with Reels and TikTok.
Basic photo editing skills.
Experience with Canva, Adobe, or similar creative tools.
Experience with social media scheduling tools.
Experience with Meta Business Suite.
Experience with YouTube.
Experience with LinkedIn.
Experience with Google Business Profiles.
Experience with email marketing platforms.
Experience with product or inventory listings.
Experience writing product or inventory descriptions.
Experience with social and digital analytics.
Experience organizing photo and video libraries.
Experience with AI tools that improve efficiency, ideation, or content workflows.
Boating experience.

Responsibilities

Develop and maintain the social content calendar.
Review incoming photos, video, information, and content opportunities from the team.
Identify the strongest angles, moments, and stories within provided assets.
Transform raw photos and video into polished, engaging social content.
Perform straightforward photo and video editing as needed.
Write engaging captions, hooks, headlines, and calls to action.
Schedule and publish content across platforms, maintaining an appropriate posting cadence.
Ensure planned content is completed and published on time.
Coordinate content around promotions, seasonal priorities, events, and business needs.
Identify upcoming gaps in the content calendar and proactively work with teammates to fill them.
Maintain an organized library of photos, videos, and reusable creative assets.
Check scheduled and published content for accuracy, links, formatting, and presentation.
Respond to routine social comments and questions.
Adapt content, copy, format, length, and presentation appropriately for channels including Instagram, Facebook, TikTok, YouTube, LinkedIn, Google Business Profiles, X, and Threads.
Regularly monitor comments, tags, and mentions.
Engage appropriately with followers and other relevant accounts.
Identify and organize useful user-generated content.
Monitor relevant boating and local conversations.
Help monitor online reviews.
Identify real-time content and engagement opportunities.
Escalate sensitive customer service, reputation, or brand-safety issues when appropriate.
Gather available inventory photos and assets from sales and on-site teams.
Select, edit, and organize listing photography.
Gather accurate specifications and information from the sales team.
Write clear, appealing boat descriptions.
Create and maintain online boat inventory listings.
Update pricing, availability, and listing details as needed.
Update or remove sold inventory promptly.
Identify listings that would benefit from better photos, descriptions, or presentation.
Request additional photos or information when needed.
Help maintain an organized library of boat and inventory content.
Develop strong communication with teammates across various departments to identify content opportunities.
Collaborate with the lead content creator and marketing team on larger projects.