Social Media / Marketing Program Coordinator

Community Action Partnership of San Bernardino•San Bernardino, CA

1d•Hybrid

About The Position

Community Action Partnership of San Bernardino County (CAPSBC) is a non-profit public benefit corporation and is one of the 1,100 Community Action Agencies nationwide dedicated to assisting low-income individuals and families become stable and self-sufficient. As the designated Community Action Agency for San Bernardino County, the largest county in the continental United States, CAPSBC is charged with serving over 800,000 low-income families and individuals, elderly and homeless residents of San Bernardino County each year. CAPSBC delivers services to 78 San Bernardino County cities and communities. Mission: Community Action Partnership of San Bernardino County works with our communities by supporting, advocating for, and empowering residents to achieve self-reliance and economic stability. Vision: Community Action Partnership of San Bernardino County is the premier social services agency that eliminates the effects of poverty. Administration Mission: Creating an environment focused on effective leadership, organizational excellence, and professionalism, in supporting quality programs that result in self-sufficiency. POSITION SUMMARY Under the general direction of the Manager of Administrative Support, the Social Media/Marketing Program Coordinator is responsible for developing, coordinating, and implementing strategic marketing, communications, and social media initiatives that promote the mission, programs, services, events, and community impact of Community Action Partnership of San Bernardino County. This position serves as a key storyteller for the organization, increasing public awareness, stakeholder engagement, donor participation, and community outreach through digital and traditional marketing channels. A successful incumbent will work collaboratively with program staff, leadership, community partners, funders, and vendors to ensure consistent branding, effective communication, and successful promotion of agency programs and events.

Requirements

Bachelor’s degree from an accredited university in public relations, communications, public/business administration, or related field.
Minimum of three (3) years’ experience with graphic design, social media management, marketing, communications and public relations.
Superior proficiency in Canva, Adobe Creative Suite, G-suite and Microsoft Office 365, Google Analytics, Constant Contact, Meta Business Suite, and WIX.
Proficiently operate standard office equipment, including computer hardware and software applications associated with performance of assigned work, and photography and videography equipment.

Nice To Haves

Experience working with nonprofit organizations, government agencies, or community-based organizations preferred.
Experience planning and promoting special events preferred.

Responsibilities

Develop and implement social media and digital marketing strategies that support agency goals.
Create, schedule, and manage engaging content across social media platforms and digital channels.
Monitor audience engagement, respond to inquiries, and foster positive community relationships.
Track performance metrics and prepare reports with recommendations to improve reach and engagement.
Plan and execute marketing campaigns that promote agency programs, services, events, fundraising efforts, and community impact.
Develop and distribute marketing materials, including newsletters, press releases, website content, email campaigns, and promotional collateral.
Ensure consistent branding, messaging, and visual identity across all communications.
Coordinate media outreach and support public relations efforts.
Promote agency events, fundraisers, and special initiatives through strategic marketing and communications.
Coordinate event-related marketing materials, photography, videography, and media coverage.
Represent the agency at community events and outreach activities as assigned.
Maintain and update website content to ensure accuracy, relevance, and engagement.
Assist with search engine optimization (SEO) and website performance tracking.
Highlight agency achievements, success stories, and community impact through effective storytelling.
Support outreach, volunteer recruitment, donor engagement, and partnership development with community stakeholders.
Monitor marketing performance and analyze data to evaluate campaign effectiveness and identify opportunities for improvement.
Maintain marketing calendars, communication assets, vendor relationships, budgets, and project timelines.
Perform other related duties as assigned.