Social Media & Marketing Coordinator

Bridge Marina•Lake Hopatcong, NJ

1d•Remote

About The Position

Bridge Marina is seeking a Social Media & Marketing Coordinator to manage and enhance its social media presence. This role involves creating engaging content from supplied photos, videos, and information, tailoring it for various platforms, managing the posting schedule, and interacting with the online audience. The coordinator will work closely with the marketing team and other colleagues to ensure Bridge Marina's online presence is active, engaging, current, and aligned with the brand. The position requires a blend of creativity, organization, and follow-through, with a focus on consistent daily posting and learning from audience engagement.

Requirements

Strong eye for what makes social content interesting and engaging.
Ability to see the finished post when looking at photos or video.
Understanding of Instagram, Facebook, YouTube, LinkedIn and TikTok.
Understanding that different platforms require different approaches and content can be adapted.
Comfortable using AI as part of the everyday content workflow.
Ability to prompt, direct and edit AI-generated content.
Strong sense of what sounds natural, engaging and appropriate for a brand.
Highly organized and comfortable managing and scheduling a high volume of content.
Proactive thinking about upcoming content needs.
Ability to meet deadlines and follow through.
Strong attention to detail.
Ability to manage multiple projects and platforms at once.
Ability to work well independently without constant supervision.
Comfortable asking questions and seeking information.
Ability to notice gaps and take initiative to fill them.
Good judgment about what should and shouldn't be published.
Enjoyment of collaborative work.
Interest in learning about boating and the experiences Bridge Marina provides.
Demonstrated strong creative instincts, organization, initiative, good judgment and ability to learn.

Nice To Haves

Boating experience is helpful, but not required.
Experience with social media management.
Experience with social media content creation.
Experience with short-form video editing.
Experience with Reels and TikTok.
Experience with basic photo editing.
Experience with Canva, Adobe or similar creative tools.
Experience with social media scheduling tools.
Experience with Meta Business Suite.
Experience with YouTube.
Experience with LinkedIn.
Experience with Google Business Profiles.
Experience with email marketing platforms.
Experience with product or inventory listings.
Experience writing product or inventory descriptions.
Experience with social and digital analytics.
Experience organizing photo and video libraries.
Experience with AI tools that improve efficiency, ideation or content workflows.

Responsibilities

Take primary responsibility for keeping Bridge Marina's social presence engaging, organized, consistent and on schedule.
Turn supplied photos, videos, and information into polished, engaging social content.
Perform straightforward photo and video editing as needed.
Write engaging captions, hooks, headlines and calls to action.
Schedule and publish content across platforms, maintaining an appropriate posting cadence.
Ensure planned content is completed and published on time.
Coordinate content around promotions, seasonal priorities, events and business needs.
Identify upcoming gaps in the content calendar and proactively work with teammates to fill them.
Maintain an organized library of photos, videos and reusable creative assets.
Check scheduled and published content for accuracy, links, formatting and presentation.
Respond to routine social comments and questions.
Adapt content, copy, format, length and presentation appropriately for channels including Instagram, Facebook, TikTok, YouTube, LinkedIn, Google Business Profiles, X and Threads.
Collaborate with the marketing and content team to improve platform presence.
Monitor comments, tags and mentions, and respond to routine social comments and questions.
Engage appropriately with followers and other relevant accounts.
Identify and organize useful user-generated content.
Monitor relevant boating and local conversations.
Help monitor online reviews.
Identify real-time content and engagement opportunities.
Escalate sensitive customer service, reputation or brand-safety issues when appropriate.
Gather available inventory photos and assets from sales and on-site teams.
Select, edit and organize listing photography.
Gather accurate specifications and information from the sales team.
Write clear, appealing boat descriptions.
Create and maintain online boat inventory listings.
Update pricing, availability and listing details as needed.
Update or remove sold inventory promptly.
Identify listings that would benefit from better photos, descriptions or presentation.
Request additional photos or information when needed.
Help maintain an organized library of boat and inventory content.
Develop strong communication with teammates across various departments.
Collaborate closely with the lead content creator and marketing team on larger projects.
Ask questions, request needed resources, learn about the business and take initiative.