Social Media & Marketing Coordinator

Savannah Technical College•Savannah, GA

2d•Hybrid

About The Position

The social media & Marketing Coordinator supports the daily marketing, communications and brand-management activities of Savannah Technical College. Reporting to the Director of Creative Services, this position is responsible for creating timely, engaging and accurate content that promotes the College’s programs, students, employees, events, and community impact. The coordinator will play a central role in managing Savannah Technical College’s social media presence, photographing campus life and events, developing written and visual content, maintaining organized digital assets and assisting with a wide range of marketing projects. The successful candidate must be able to move comfortably between planned campaigns and fast-turnaround daily requests while maintaining the College’s brand standards, voice and professional image. This is a hands-on content position for a creative, organized, and dependable professional who can recognize compelling stories, capture them through photography and video, and quickly turn those moments into effective marketing content.

Requirements

Minimum Associate’s degree and Two (2) years of related experience OR Bachelor’s degree and One (1) year of experience
Knowledge of social media strategy, digital photography, short-form video, marketing and branding
Strong writing, editing and proofreading skills
Ability to recognize stories and create accurate content quickly
Strong organization, initiative and follow-through
Sound judgment in public-facing communications
Ability to receive creative direction, manage competing priorities, work with diverse audiences and travel among College locations.
Applicants should provide a portfolio showing social media content, photography, short-form video, written marketing copy and, when available, graphic design or digital marketing work. Applicants should identify their role in each example.

Nice To Haves

Bachelor’s degree in marketing, communications, public relations, journalism, digital media, photography, graphic design or a related field.
Professional experience managing social media for an established organization and creating original written, photographic and video content.
Demonstrated skill photographing people, events, indoor environments and fast-moving activities using a DSLR or mirrorless camera.
Experience creating and editing short-form vertical video and proficiency with Adobe Creative Cloud; Canva experience is also beneficial.
Experience with social scheduling and analytics tools, WordPress, email marketing platforms and digital asset organization.
Knowledge of digital accessibility practices and experience in higher education, workforce development, government or nonprofit communications.

Responsibilities

Coordinates day-to-day management of the College’s official social media accounts, including planning, drafting, scheduling and publishing content.
Develops and maintains a content calendar supporting enrollment, recruitment, student engagement, workforce development and community awareness.
Creates platform-appropriate captions, graphics, photos, short-form videos, reels, stories and live event content.
Monitors messages, comments, mentions and trends; responds or routes inquiries and escalates sensitive or reputational concerns appropriately.
Identifies timely stories involving students, employees, programs, partnerships and campus activities rather than relying solely on assigned requests.
Maintains a consistent institutional voice and applies accessibility practices, including meaningful alternative text and video captions.
Tracks social media performance and prepares regular reports on reach, engagement, audience growth and campaign results.
Serves as a primary day-to-day photographer for classrooms, laboratories, events, ceremonies, campus life and community activities.
Proactively captures authentic images that demonstrate hands-on training, student success and the Savannah Tech experience.
Shoots and edits short-form video for social media, recruitment campaigns, website features and event recaps.
Edits, color-corrects, crops and exports images for print and digital use; maintains photography and video equipment.
Coordinates subjects, locations, schedules and releases and travels to all Savannah Tech campuses and instructional sites as needed.
Writes and edits social posts, website copy, email content, brief news items and student, employee or partner features.
Interviews sources, verifies names, titles, dates, locations and links, and translates technical information into clear audience-friendly content.
Creates and updates routine graphics, flyers, digital signs, email graphics, presentations and event materials using approved templates and brand standards; resizes and adapts approved creative assets for multiple platforms.
Assists the Director of Creative Services and marketing team with campaigns, newsletters, social media, recurring College publications and other special projects.
Updates assigned website content and reviews pages for accuracy, accessibility, readability, current information and working links.
Organizes photographs, videos, graphics, templates and final project files using consistent naming, metadata and archival practices.
Tracks incoming requests, project status, approvals and deadlines and communicates with requestors, subject-matter experts and team members to keep projects moving.
Provides promotional, photography, signage, setup and post-event support for recruitment activities, open houses, graduation, pinning ceremonies and other College events.
Coordinates with vendors and supports the production and distribution of marketing materials.
Helps maintain relationships with media outlets, influencers and community partners to increase awareness of Savannah Tech’s programs and initiatives.
Researches industry and platform trends, tracks media coverage and assists with evaluating campaign effectiveness.
Performs other duties as assigned in support of the College’s mission.