Social Media & Marketing Coordinator – Part-Time

Zona Physical Therapy • Buford, GA

7d • Hybrid

About The Position

Zona Physical Therapy & Wellness is seeking a creative, energetic, and social-media-savvy Social Media & Marketing Coordinator to enhance our online presence and highlight our Physical Therapy, Pilates, Wellness, Spa, and Aesthetic services. This role involves hands-on content creation, focusing on social media, short-form video, photography, branding, and storytelling. The coordinator will visit the Buford clinic weekly for photo and video capture, then use this content to develop engaging Reels, TikToks, educational posts, and promotions. Editing, scheduling, and content planning can be done remotely. The position starts at 10-15 hours per week, with potential for growth in hours and responsibilities.

Requirements

• Experience creating social media content for a business, brand, organization, or personal portfolio
• Comfortable filming and editing short-form video
• Familiar with Instagram, Facebook, TikTok, and current social media trends
• Experience with Canva
• Experience with CapCut or similar video-editing software
• Basic photography and videography skills
• Strong eye for aesthetics, branding, and visual storytelling
• Strong written communication skills
• Organized and able to plan content ahead of time
• Creative, reliable, and self-motivated
• Comfortable interacting with staff and clients while filming
• Able to work independently and bring new content ideas to the team
• Reliable transportation and ability to work onsite in Buford, GA approximately once per week

Nice To Haves

• Experience in healthcare, physical therapy, fitness, Pilates, wellness, beauty, spa, aesthetics, or local business marketing

Responsibilities

• Create and schedule content for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile
• Visit the clinic approximately once per week to capture original photo and video content
• Film and edit short-form videos, including Reels and TikToks
• Capture treatments, exercises, staff demonstrations, client experiences, and behind-the-scenes content
• Create educational and engaging Physical Therapy content
• Showcase Private Reformer Pilates sessions, exercises, and programs
• Create visually appealing Wellness, Spa, and Aesthetic content
• Create before-and-after content when appropriate and properly authorized
• Create graphics, promotions, and social media materials using Canva
• Write engaging captions, hashtags, calls-to-action, and post descriptions
• Maintain a consistent brand voice and visual aesthetic
• Develop and maintain a monthly content calendar
• Monitor engagement and respond to comments/messages when appropriate
• Research current social media trends and identify trends that fit our brand
• Brainstorm creative campaigns, promotions, and seasonal content
• Repurpose successful content across multiple social platforms
• Track basic performance, including reach, engagement, follower growth, and leads
• Help identify opportunities to turn social media engagement into consultations and appointments

Benefits

• Flexible schedule
• Hybrid work arrangement
• Opportunity for increased hours as the position grows
• Opportunity to create content across healthcare, fitness, wellness, and aesthetics
• Creative freedom to bring new ideas to the brand
• Employee discounts on select Zona wellness and spa services

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed